Social Media Manager - Remote, PT Freelance

Social Media Manager

Remote, Part-Time, Freelance

A luxury French lingerie brand is seeking a talented & strategic Social Media Manager to join our team! The Social Media Manager will be responsible for planning content & copy on Instagram and building out the monthly content calendar. This role is collaborative & will report directly to the Director, Ecommerce & Digital Marketing. Our ideal candidate is passionate about social media trends, has a keen eye for visual aesthetics, and possesses excellent communication skills.

Responsibilities:

• Develop and execute a comprehensive social media strategy to increase brand visibility and engagement
• Plan & execute monthly Instagram calendar and story content
• Understand our brand identity and maintain a cohesive voice
• Craft & edit copy for Instagram posts and stories
• Manage the content posting schedule- including support for new launches & promotions
• Partner closely with the ecommerce team to support new launches
• Develop an influencer strategy that engages a wide network for marketing amplification
• Execute seasonal gifting and seeding strategies for influencers
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Produce video content for Instagram in partnership with our freelance photographer
• Monitor social platform metrics
• Compile monthly social media report and present to the digital team
• Suggest and implement new features to develop brand awareness and elevate our social strategy
• Consistently research and report on the latest social media trends

Qualifications/Experience

• 5+ years of experience in social media and/or digital content creation
• A bachelor’s degree in Marketing, Communications, Journalism, or related field
• Demonstrated ability to execute successful social/digital campaigns
• Expert level experience creating, posting, and analyzing content performance on social platforms Instagram, TikTok, and Pinterest
• Creative thinker with a passion for storytelling
• Highly engaged on social networking sites with a passion for digital innovation