Social Media Coordinator

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

The Social Media Coordinator will be an integral member of the organic Social Media and Channel Innovation team. A strategic thinker, you will have demonstrated an in-depth understanding of the social media landscape – including content ideation and optimisation, publishing algorithms, building and engaging communities, planning and execution of socially-led campaigns, social listening and reporting with a proven track record of using data-led learnings.

You are passionate about social and the way it connects people. You understand the complexities and nuances because you are an avid user, on the pulse of upcoming trends and platforms in an emerging space with an inherent understanding of social-first content. You are naturally curious, always seeking out best practice examples and a forward-thinking approach.

You will manage the day-to-day implementation of our channel strategies, being the social lead for brand projects with a focus on reporting, contributing creative platform-native ideas and APAC channels, being the point person between global and local teams.

You will be a confident communicator and be able to build effective working relationships. Your high attention to detail will help to ensure flawless execution of global and regional social and community activities.

KEY RESPONSIBILITIES

Planning and publishing

• Support the day-to-day management of social platforms across brand and beauty accounts working proactively and reactively to plan, execute and deliver best in class platform strategies
• Understand platform nuances and confidently publish on all social channels, pulling different publishing levers to optimise performance
• Own commerce on social platforms, liaising with relevant teams to ensure catalogues are up to date
• APAC lead, being the point person between global and local channels, coordinating calendars and implementing approval processes
• Lead on creator-led projects, contributing collaboration ideas and streamlining team feedback
  

Reporting

• Understand different platform metrics, and confidently be able to pull together the right data and metrics to support social and community objectives
• Support the weekly, monthly and ad hoc reporting requirements across brand and beauty teams
• Be confident with using excel to manipulate the data you need to create content and campaign reports
• Demonstrate an understanding of using platform and social data to inform performance analysis and identify learnings

Communication

• Build effective working relationships
• Collaborate with immediate, wider and external teams through effective written and oral communication
• A clear communicator who can articulate their thoughts and ideas with confidence

Innovation

• Staying on top of, and proactively sharing news, trends, emerging platforms and interesting examples within the fashion sphere

QUALIFICATIONS, SKILLS, EXPERIENCE REQUIRED

• An in-depth understanding of all western social media platforms and native content, including but not limited to: Instagram, Facebook, X, Pinterest, Snapchat, TikTok, YouTube
• An understanding of Asian social networks is essential – WeChat, Weibo, Douyin, LINE, Kakao, Little Red Book
• Analytical mind with an understanding of social metrics, and how to interpret data into actionable insights and learnings
• Demonstrates a strong work ethic and willingness to learn; a self-starting attitude and enthusiasm is a must
• Exceptional communicator – confident in presenting ideas and social thinking to different parts of the business and with key partners
• An excellent organiser who can multitask and prioritise multiple stakeholders and deadlines
• Can work under pressure, with the ability to be reactive and flexible
• A high attention to detail and a track record of operating in a fast-paced environment is essential
• Strong interest in and understanding of the digital media landscape, particularly within Social Media
• Interest in the fashion industry is strongly preferred
• Degree level education

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.