MEDIA LEAD - PROGRAMMATIC *Remote*

Description

BUSINESS IMPACT STATEMENT This position maintains internal partnerships and ongoing support of marketing and ecommerce promotional activities for Kohl’s, while focusing on driving omni-channel sales through strategic data and media activation and serves as a primary daily contact to our external and internal partners.

ACCOUNTABILITIES 

Media Planning and Execution

• Develop holistic media strategies to support key events or initiatives

• Establish and track benchmarks and key performance indicators of campaigns in tandem with external agency partner(s)

• Analyze media plans to optimize effectiveness and recommend opportunities to improve efficiency and impact

• Lead accountability efforts of all partners for media delivery and optimizations, recommending opportunities to drive efficiencies

Analysis and Reporting

• Analyze and evaluate current trends in the marketplace and provide perspective to leadership for evolution of programs

• Communicate digital marketing performance reporting and insights to team members

• Partner with key stakeholders to share results of omni-channel media programs and tests with appropriate internal teams, complete with go forward learnings and actions

• Maintain forecasting and billing reconciliation process for media initiatives

• Work closely with marketing analytics and external partners to assist in the development of program attribution

ADDENDUMS

DV & DCO

• Digital video knowledge

• Experience operating in an environment executing media campaigns with several objectives

• Deep expertise working with a DCO technology

• Experience creating and managing decision trees

• Experience working with feeds

• Experience working with multiple ad serving partners

Social

• Extensive working knowledge of media planning against all the social platforms

• Partner closely with personalization team to consult, inform and help drive innovation of social media initiatives

• Evaluate social platform proposals in partnership with external vendor partners

• Inform, establish and evaluate data driven audience creation

• Partner with content team to align on audience and content strategy

• Manage promoted social calendars inclusive of all key media and performance metrics in tandem with external agency partner(s)

• Experience utilizing PMD tech and operating directly within the platforms

• Experience working with large sets of data (AAM, LiveRamp, etc.)

• Bachelor's degree in Marketing and a minimum of 3-5 years of paid social media experience

Programmatic

• Work inside a buying technology platform to steward campaigns (budget, pricing, bid optimization, frequency management, ad set, etc.)

• Responsible for VVF monitoring and stewardship

• Lead forecasting audience demand and budgeting Develop strong internal and external partnership (day to day contact)

• Analyze performance data to recommend optimization plans and inventory supply strategies

• Work within a DMP to create audience segments and push to buying technology

• Experience in programmatic media (ideal) 

• Experience working in DV360, Yahoo and Microsoft DSP's (ideal) 

Email

• Extensive knowledge of email and/or mobile marketing

• Responsible for planning and execution of all email activities including marketing, transactional, trigger

• Knowledge of targeting and  segmentation strategies and tactics

• Utilize data and analytics to deliver relevant content to customers

QUALIFICATIONS

REQUIRED

• Advanced understanding of respective media channel(s)

• Bachelor's degree in Marketing and a minimum of 3-5 years of internet marketing experience

• Proficiency in Microsoft Office and Google suite

• Expert level proficiency working in a buying technology

PREFERRED

• Self-starter with proven success in a fast-paced work environment

• Strong listening and negotiating, and organization skills