MARKETING SPECIALIST

A leading producer of Structural Steel Pallet Rack Systems with the most production capacity within the Retail, Wholesale, eComm, Pharmaceutical, Food & Beverage, and Construction industries. Structural Steel is far more abuse-resistant and they guarantee storage rack systems to last! This is why their customers are so loyal. They produce quality storage rack systems that hold up in the busiest warehouse environments. With our network of 10 fabrication facilities, strategically located throughout North America, this company guarantees manufacturing flexibility while meeting tight construction deadlines.

This Marketing Specialist position is based in scenic Long Valley New Jersey. Responsible for supporting and executing activities directed towards growing the business and align with the wider company goals. The basic objective of the role is to provide hands-on support in the planning and executing of industry trade shows, company and customer events. Your daily responsibilities will include serving as a trade show expert, working closely with product and solutions marketing managers to identify event goals, content, and promotion, and coordinate all event logistics. You will utilize exceptional project management skills to manage pre-event reviews and communications and post-event follow-up, ensuring all stakeholders are working together to deliver a high-quality event. The individual must be able to work across business groups, manage multiple deliverables, meet deadlines and communicate effectively; both internally and externally. The ideal candidate will have a track record of running successful trade shows and have excellent interpersonal and written communication skills. This is a unique opportunity to play a highly visible role in an exciting, industry-leading technology business.

Essential Job Functions:

• Oversee planning, production and execution of trade shows hosted in the US, from large events to small user groups
• Assist in the definition and creation of event goals, while keeping customer needs in mind, to ensure event success
• Serve as event project manager, responsibilities include, but are not limited to: pre-trade show consultation and planning, venue selection, agenda development and event flow, event promotion and registration, printing and shipping, budget management, related travel arrangements, staffing, event follow-up and reporting, etc.; working with the event owner on speaker identification, content creation, collateral and swag creation, etc.; on-site duties include ensuring proper set-up and signage, registration coordination, speaker management, time management
• Manage event calendar, project timelines, and event budget
• Expertly drive pre-event weekly meetings, including ownership of event planning documentation
• Build and distribute regular pre-event status reports and post-event trip report
• Work closely with marketing, sales, product teams, PR, upper management, and field evangelists to achieve business goals via event marketing

Knowledge, Skills and Abilities:  

• Bachelor’s degree in Marketing, Management, Communications or relevant field of study
• 8-10 years’ years of relevant work experience in event marketing
• Experience in Marketing, Sales or Business Operations
• Highly proficient in Microsoft Applications and comfortable with technology
• Self-Starter, proven ability to handle multiple projects through full spectrum of communication channels
• Strong working knowledge of social media and Google Analytics
• Experience working with external customers, suppliers and vendors
• Proven ability to interact with all levels of staff including management and customers
• Strong organization and time management skills required
• Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget
• Travel Required (25%)