Marketing Social Media MANAGER

MASONgrey is a direct-to-consumer Los Angeles based luxury loungewear line that doesn’t make women choose between feeling comfortable and feeling sexy. We obsess with customers having the best and feeling their best! We quickly grew in 3 short years with only organic growth. We are now found on REVOLVE, SHOPBOP and NORDSTROM.

We are looking for the best, the brightest and the most fun people like YOU to join our team!!

what you'll be doing!

• Design, execute, and analyze social media strategies across multiple platforms (Instagram, TikTok, Pinterest, Facebook, Twitter and more) that are on-brand, effectively encourage engagement and sharing
• Maintain a comprehensive social media calendar and oversee social media project management to ensure deadlines and goals are met.
• Measure and analyze social media performance, report on statistics, adjust activities to grow audience and encourage engagement/conversions.
• Plan and conduct photoshoots
• Conceptualize and schedule compelling daily IG stories that encourage engagement, connect with our audience, tell our brand story, and drive sales
• Oversee execution of IG grid, ensure that it aligns with marketing timelines & goals, and is approved according to deadlines
• Work hand in hand with creative director, and implement processes and procedures for content creation and effectively creating fresh, on-brand, and engaging content that meets deadlines and performs well
• Special initiatives such as influencer PR/gifting, paid socials, content creation. Develop, implement, and manage influencer marketing strategy and plan with an emphasis on diverse and elevated influencers that help amplify our brand
• Keep a pulse on who we should be working with – make note of up-and-coming celebs/influencers, stay up-to-date with who has been canceled or is going through controversy, and identify new partners to align with
• Present monthly reports to team on influencer marketing performance. Draft and send weekly reports outlining key influencer data: how many people were gifted, how many people were reached out to, how many people were added to our database. Include statistics on who posted, most impactful gifting, and anything else relevant.
• Design a strategy around influencer events, activations, and shoots that align with brand
• Ensure database has up to date information
• Ensure weekly adding to master influencer database, identifying, and reaching out to 100+ new influencers per week
• Write copy for website
• Merchandise website
• The Brand Manager role is to craft the growth trajectory for the Brand and the overall Brand Strategy.
• Develop, create, and execute all marketing plans and activities to drive brand awareness and sales growth.
• Someone who thinks quickly, creatively, and out of the box.
• Drive and Lead Go-To-Market launch plans for New Products and Key Campaigns.
• Analyze brand performance and proactively develop actionable plans to drive sales.
• Develop content strategy and manage all Brand assets (Photoshoots, key campaigns, branded assets)
• HAVE FUN with it, it's a blank slate 

EXPERIENCE

• Bachelor’s degree in Marketing, Communications or related field
• Must have 4+ years of experience in Marketing and/or Brand Strategy within the fashion industry
• Experience using Shopify Plus and Google Analytics preferred
• Graphic design experience is a plus
• Experience using Shopify Plus
• Strong communication skills

We offer a package that can only be described as best in class within the retail space today!

• Amazing Employee Discount Program (50%)
• Company supported Medical (HMO & PPO Options), Dental, & Vision Plans
• 401(k) Program
• Voluntary life insurance
• Positive Company Culture that Celebrates both Personal & Company Milestones
• 40 hrs vacation first year of employment, 80 hrs thereafter + 48 Hours Sick time + 8 Holidays

Aside from the amazing array of tangible benefits and perks, we offer you the chance to make an impact on a fast growing, global business. You have the opportunity to pursue your passion and plan your own future as part of our team! If you’re creative this job is for you!!!!