MARKETING / PUBLIC RELATIONS COORDINATOR

Calling all talented marketing and PR professionals! We have an incredible opportunity for you to join our team as a freelance Marketing/PR Specialist with a prestigious fashion brand based in the heart of New York City. If you are passionate about fashion, have a knack for strategic marketing, and thrive in a fast-paced environment, this position is tailor-made for you!

As a freelance Marketing/PR Specialist, you will play a vital role in amplifying our brand's presence and driving its growth. You will collaborate closely with our dynamic team to develop and execute innovative marketing strategies that captivate our target audience and elevate our brand to new heights. Your creativity, strong communication skills, and ability to think outside the box will be the keys to your success in this role.

Responsibilities:

• Develop and execute strategic marketing campaigns that align with our brand's vision and objectives.
• Collaborate with cross-functional teams to ensure cohesive brand messaging across all channels.
• Conduct market research and analyze industry trends to identify opportunities for brand positioning and differentiation.
• Leverage your network and establish relationships with key influencers, media outlets, and industry leaders to secure brand placements and partnerships.
• Create compelling and engaging content for various marketing channels, including social media, email campaigns, website, and press releases.
• Monitor and analyze campaign performance metrics, providing valuable insights and recommendations for optimization.
• Manage the brand's public relations efforts, including media outreach, press releases, and press events.
• Stay up to date with the latest marketing and PR trends and technologies, bringing fresh ideas and innovative approaches to our strategies.
• Collaborate with external agencies and freelancers to ensure seamless execution of marketing initiatives.
• Assist with event planning and execution, representing the brand in a professional and engaging manner.

Qualifications:

• Proven experience in marketing and PR within the fashion industry, preferably with a strong network of fashion influencers and media contacts.
• Strong understanding of current fashion trends and consumer behavior.
• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive content.
• Proficiency in social media platforms, content management systems, and analytics tools.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Exceptional organizational and project management skills, with the ability to prioritize tasks and meet deadlines.
• Creative thinker with the ability to generate innovative marketing ideas and strategies.
• A self-starter who can work independently and as part of a team.
• Flexibility and adaptability to the ever-changing fashion landscape.
• Availability to work on a freelance basis, with the potential for long-term collaboration.

Salary- freelance $50.00-$100.00 hourly rate
Location- NYC - Hybrid