Marketing Manager - 3-5 Years Experience

Overview

Crisp color, graphic prints and playful sophistication are the hallmarks of kate spade new york. From handbags to clothing and décor, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully.

As a member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. 

Responsibilities

Essential Duties and Responsibilities:

Retail:

• Partner with the Senior Director of Marketing to strategically plan and oversee the activation of localized marketing initiatives including: CRM, traffic driving initiatives, digital communication, retail-theater, in-store collateral & gifting, incentives and promotion
• Create an annual planning calendar for all marketing and promotional activities to drive trade and brand building initiatives including new product launches, store openings, special events, etc.
• Partner with the Senior Director of Marketing to develop a comprehensive new store opening plans, including partnership with PR/Press, events, direct mail and digital, partnerships, etc.
• Manage the development and implementation of all retail marketing programs with the goal of driving revenue, traffic and cultivating brand awareness across Europe.
• Develop comprehensive alignment and partnership for key marketing activities with third parties (department stores, malls, outlet villages, wholesale accounts).
• Develop sales promotion plans such as gifting, catalog/direct mailing communication and geography/store specific promotions to drive incremental traffic and sales

• Monitor and analyze sales promotion results to determine cost effectiveness and future plans
• Management of annual marketing budget
• Develop sales promotion plans such as gifting, catalog/direct mailing communication and geography/store specific promotions to drive incremental traffic and sale

• Monitor and analyze sales promotion results to determine cost effectiveness and future plans

• Grow and maintain the customer database through acquisition initiatives
• Implement and manage in-store clientelling
• Manage all CRM initiatives
• Partner with Coach CRM corporate team to identify name collection opportunities through 3rd parties’ partnership
• Partner with our corporate team on the promotional messages
• Implement loyalty programs and thank you notes
• Coordinate the development, execution of in store name collection and analytics
• Coordinate the development, execution of database analytics in partnership with Coach CRM corporate team

Qualifications

• Requirements:

   

  • Ideally 3 -5 years experience in a Marketing role either focused on CRM or retail marketing.
  • Degree or equivalent Marketing, Communication, Advertising or business qualification
  • Experience working in a satellite office in a global organization.
  • Experience working in the European market, preferably in a luxury retail environment
  • Excellent organization with the ability to manage time and prioritize workload
  • Ability to think, plan, and manage strategically and analytically
  • Experience of event management
  • Ability to effectively meet deadlines
  • Strong written and verbal presentation skills

  Skills and abilities required:

   

  • Excellent interpersonal skills, verbal and written communication.
  • Attention to detail.
  • Experience of budget management
  • Organisational skills and ability to multi-task.
  • Project management skills and ability to deliver on time.
  • Highly motivated, confident, resilient with a can do attitude.
  • Passion for all things retail
  • Strategic and creative.
  • Energetic team player!
  • Dynamic presence with business partners at all levels with the ability to flex communication style
  • Adaptable to a fast-paced environment with tight deadlines
  • Comfortable navigating ambiguity

   

kate spade new york is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit kate spade new york at www.katespade.com.

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