MARKETING & MERCHANDISING - Skip Hop INTERN

Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkoshbgosh.com, and www.cartersoshkosh.ca. The Company's Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter's is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.

Parenting can be tough, but at Skip Hop, we believe it can be easier when you have highly functional products on hand. Our team brings modern design to life, creating innovative essentials for moms, dads and infants all over the world. The brand is a favorite of parents worldwide, sought after for its best-in-class products that feature iconic designs with an emphasis on function, high quality and authenticity. We're big enough to be a major player and trend-setter in the marketplace, but small enough for everyone to have serious impact on our business.

Please apply directly on our website: https://carters.submit4jobs.com/index.cfm?fuseaction=85329.viewjobdetail&JID=296750&cid=85329

Product and Market Research:

• Support merchandising team in determining product strategy, assortment and launch of new products
• Conduct competitive analysis across all categories in the Juvenile market including store visits and deep dives into product reviews online to provide consumer insights
• Create and present reports to team with recommendations for feature sets and price points based on research
• Coordinate consumer research including surveys, focus groups and in-home studies
• Manage consumer recruitment tool for product testing
• Research global juvenile trends and innovation and provide team with recommendations

Marketing Support:

• Support team of marketing managers with a focus on consumer, trade, and international efforts
• Act as liaison between brand and agency partners; fulfill sample requests, image requests, and product information
• Social media support - moderation of fan reel images, generating unique links through tracking software for Facebook, Instagram, Pinterest and other potential channels. Support growth and expansion of brand across platforms
• Key account support for product set ups, image uploads and copy submissions
• Edit and adapt copy for select web, catalog, and collateral material
• Support sales staff with giveaways, new product information, and special releases

Internal and external meeting support:

• Maintain showroom, track and prepare all samples for both internal and retail buyer meetings
• Manage sample inventory and promo materials - send samples, signage, and occasionally preside over company events at trade shows, retailers, and consumer events
• Capture and distribute weekly meeting and strategy notes

Cross-functional team communication:

• Act as a liaison with design, sales, planning and marketing teams
• Keep everyone informed of key decisions in order to keep business moving forward
• Assist Creative team at photo & video shoots

Experience and Skills

• Excellent communication and written skills, with ability to communicate with external customers
• Superior project management and organizational skills
• Problem Solving: Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully
• Resourceful and solution oriented
• Ability to work closely with cross functional teams (i.e. creative, sales, merchandising, product development)
• Knowledge of Excel, Word, PowerPoint; Adobe Illustrator and Photoshop a plus
• Team player and willingness to support
• Seeking degree in merchandising, public relations, marketing or related field
• Minimum cumulative GPA requirement of 3.0 (3.2 strongly preferred)

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.