Lifestyle Marketing Manager - 5+ Years Experience

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

The Retail Marketing manager will help support the strategy for in-store execution of the Michael Kors brand experience including clienteling, events and brand exposure across the Lifestyle & Collection channels. The objective of the role is to adapt global marketing campaigns to serve the needs of U.S. Lifestyle & Collection stores and create an elevated in-store experience to drive traffic and increase brand loyalty. Critical to the role is the development of retail execution through a newly created clienteling program, in-store events, local advertising, animations, and digital drive to store initiatives.

Main Responsibilities include but are not limited to:

• Maintain strong relationships with Mall Partners and leverage marketing opportunities when brand appropriate
• Work cross-functionally with Global Events, Advertising and Social media teams to execute impactful in-store events and media support that increase traffic, ROI and brand loyalty
• Identify partnership opportunities in local markets to enhance events, in-store traffic and client experiences
• Assist in the creation and enhancement of the Michael Kors clienteling program and support the new clienteling platform roll-out through tools, training and communication of best practices and successes.
• Partner with CRM to identify Outlet customer insights and opportunities
• Leverage Marketing Analyst to pull and distribute strategic clienteling lists that support the overall clienteling program and business needs, and provide program results and analysis in a timely manner.
• Partner with Learning & Development to ensure clienteling and marketing initiatives are organically integrated within overall trainings, coaching and messaging to stores
• Ensure clear and concise communications are sent to stores for all retail marketing initiatives through Retail Communications in a timely manner
• Work with Associate Manager, Retail Marketing to maintain overall Lifestyle & Collection budget and brand appropriate store support as requested
• Support Chinese tourism initiatives with marketing support through partnerships with Alipay, WeChat, CLA and additional tourism opportunities identified.

Qualifications and Core Competencies

• Bachelors’ Degree is required
• Minimum of 5 years Marketing experience, preferably in a retail environment
• Experience with Clienteling within a retail environment
• Exceptional problem solving skills
• Strong visual communication skills ie: Power Point, Excel
• Ability to prioritize, and multitask effectively
• Thrive in a fast paced on-time deliverable environment
• Strong analytic and project management skills
• Critical thinking and analytical problem-solving skills

Core Competencies:

• Resourceful and Strategic
• Cultural Fit
• Strong communication skills
• Drives Results
• Collaborative
• Entrepreneurial

We are an Equal Opportunity Employer M/D/F/V