E-commerce Manager or Director BOE

MANAGER OR DIRECTOR OF E-COMMERCE + DIGITAL MARKETING

Company Description: Contemporary Fashion Company

Location: Los Angeles, CA

Key Responsibilities:

Develop all strategy and lead the execution and development of the company's e-commerce channels and business across all functions, including operations, site experience, digital marketing, site merchandising, logistics, and customer service alongside a third-party digital marketing and affiliate agency.
Own all e-commerce and digital marketing related budgets and drive the P&L.
Establish, manage, and maintain key external relationships.
Oversee all digital marketing, email marketing, SMS marketing, affiliate networks, and CRM efforts.
Work closely with 3rd party external digital marketing agency to create and deploy channel-based DTC marketing strategies and tactics, including PPC, SEM, SEO, affiliates, re-targeting, prospecting, display, and paid social media.
Maximize the lifetime value of existing customers as well as continue to acquire new customers.
Create and manage email & SMS testing and segmentation strategies.
Set KPIs for business performance and oversee reporting to understand what’s driving the business and where changes need to be made.
Make performance-based decisions and recommendations to optimize the e-commerce business.
Merchandising via product uploads, landing page updates, and continuous new drop announcements to keep the site fresh and customers engaged.

Position Requirements:

Completed Bachelor's in Marketing, Communications, or related field.
Min. of 5+ years of e-commerce with practical end-to-end knowledge coupled with a passion for driving top-line growth.
Shopify experience is a MUST.
Experience with various Shopify plug-ins.
Experience managing and leading high performing internal and external teams.
Successful track record overseeing wholesale online strategy and marketing for an apparel brand.
Strong understanding of technologies, digital marketing, email marketing, SMS Marketing, Facebook Marketing, Google Marketing, and Google analytics.
Ability to pivot between micro and macro-level thinking and deep dive into small and big issues across the business's whole scope.
Hands-on experience with a “no job is too small” attitude and use to working with a small team.
Strong business understanding and written and oral communication skills with the ability to present and discuss the business analysis and strategy to senior management.
Collaborative, team player that values integrity, innovation, respect, and excellence as core elements of the day-to-day work experience.
Strategic yet very hands hands-on.
Strong sense of urgency and the ability to embrace and maximize an ever-changing landscape.
Business-minded, analytical, and detail-oriented with a keen sense of urgency
Diplomatic, tactful, and patient leader can provide leadership, set high standards, foster creativity, and motivate.

Compensation Package: