DIRECTOR OF ECOMMERCE

High Growth skincare Brand is seeking a Director of Ecommerce!

Key Responsibilities:

• E-Commerce Strategy:

Develop and execute a comprehensive e-commerce strategy to drive growth and enhance the online shopping experience.

• Website Enhancement:

Lead efforts to improve website functionality, user interface, and mobile responsiveness to provide a seamless browsing and purchasing experience.

• Feature Addition:

Identify and prioritize new features and functionalities to enhance the website, such as interactive product guides, skincare quizzes, and personalized recommendations.

• Educational Content:

Collaborate with the marketing and content teams to develop educational resources, including blog posts, video tutorials, and skincare guides, to engage and educate customers.

• Analytics Utilization:

Utilize analytics tools such as Google Analytics, Shopify analytics, and Hotjar to gather insights into customer behavior, website performance, and conversion metrics.

• Optimizing the Funnel:

Analyze the sales funnel to identify opportunities for optimization, including cart abandonment reduction, checkout process streamlining, and upsell/cross-sell strategies.

• A/B Testing:

Conduct A/B tests to evaluate the effectiveness of website changes and optimizations, utilizing data to inform decision-making and drive continuous improvement.

Qualifications:

• Minimum of 6 years of experience in e-commerce management, with a focus on website optimization and feature development.
• Strong proficiency in Shopify, Google Analytics, Shopify, and Hotjar, with a demonstrated ability to extract actionable insights and drive results.
• Creative understanding and passion.
• Proven track record of implementing successful e-commerce strategies and initiatives to drive growth and improve the customer experience.
• Excellent communication and leadership skills, with the ability to inspire and motivate cross-functional teams.

This position has a salary range of $110,00-$130,000. This salary is a good faith estimate for this position. The final salary offer will be determined after reviewing relevant factors, which include a candidate's qualifications and experience, where appropriate.