Currently celebrating our new store in London on Regents Street, with 221 freestanding stores worldwide, to our humble beginnings:
Defining the New Modern Founded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. The launch of e-commerce in 2010 and collaborative relationships with department and specialty stores continue to position Theory as a continually expanding international omnichannel phenomenon. A leader in Fast Retailing Group's dossier, Theory balances luxury with accessibility in collections with integrity known for their precisely tailored silhouettes and exceptional fabrics.
Learn more at https://www.theory.com/ and https://www.fastretailing.com/eng/