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FRAME logo
Organization
Job Title
West Coast PR Manager
Location
Los Angeles, California
Zip/Postal Code
90232
Country
United States
Region
Southern California
Position type
Permanent
Category
Apparel
Job Function
Marketing / PR
Experience level
Mid to Senior Level

West Coast PR Manager

West Coast PR Manager

FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of "dressed up casual" embodied by the style icons of the 1970’s. 

Since the brand’s inception in 2012, FRAME has rapidly evolved from the off-duty models favorite denim brand, to a fashion house that produces four ready-to-wear collections a year. 

With headquarters split between Culver City, Los Angeles and Shoreditch, London, FRAME is known for its coveted wardrobe classics, American craftsmanship and its loyal following.

Role Overview: 

  • The PR Manager will be responsible for the execution of PR initiatives on the West Coast including feature pitching, product placement, VIP dressing, events, maintaining editor relationships. The PR Manager will report to the Communications Director in New York. 

Responsibilities: 

  • Proactively secure VIP placement for street style opportunities and events. 
  • Develop and execute an effective VIP strategy and timeline ahead of each season. 
  • Develop and maintain editor, celebrity stylists and influencer relationships. 
  • Harness new brand ambassadors with celebrities and industry influencers while maintaining existing relationships. 
  • Assist in the execution of PR events. 
  • Support the sales team on in-store events and activations. 
  • Monitor and collate celebrity press coverage. 
  • Manage showroom appointments with stylists and editors. 
  • Responsible for executing womenswear and menswear press days. 
  • Support the New York PR team around Fashion Week events and initiatives. 
  • Create and manage budgets for creative projects and gifting initiatives. 
  • Oversee sample trafficking via Fashion GPS. 
  • Manage monthly press clippings and VIP placement. 
  • Develop weekly and monthly internal activity reports. 

Skills & Qualifications: 

  • Minimum of 2-3 years of experience in Public Relations. 
  • Strong existing relationships with press and stylists based on the West Coast. 
  • Excellent written, verbal, organisation and planning skills. 
  • Capable of working in a high-pressure and demanding environment. 
  • Act as a global brand ambassador. 

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