SMCP Group logo
Job Title
San Francisco, California
United States
Northern California
Reference Number
Position type
Job Function
District / Regional Mgmt
Experience level
Mid to Senior Level (Management)
Education level
Bachelor's Degree


Company Overview

SMCP North America, business unit of SMCP Group, lead the development of Parisian brands Sandro and Maje in North America. It directly operates 129 points of sales in the US and Canada, and gathers about 450 staff. 
With three distinct contemporary Parisian fashion brands, SMCP is a global leading company in the accessible luxury sector. The Group operates 1,176 points of sales and its brands are present in 35 countries worldwide as of June 2016. Evelyne Chetrite and Judith Milgrom founded Sandro and Maje in Paris, in 1984 and 1998 respectively and continue to provide creative direction for the brands. Claudie Pierlot was also founded in 1984 by Madame Claudie Pierlot, and acquired by the Group in 2009. 


Job description


  • Drives and maximizes district sales performance to achieve overall sales budget objectives while ensuring operational integrity and profitability by creating a motivating climate for store managers
  • Maintains an active in-store coaching presence; 80% of workweek is spent in the field
  • Increase store team’s effectiveness by communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising results; developing incentives; developing a climate for information sharing; providing educational opportunities. 
  • Communicates regularly and effectively with CRO, Regional Retail Director and Store Managers in a direct, open, transparent manner; communicates change effectively and builds commitment and overcomes resistance


  • Implements and improves key performance metrics (KISS KPIs) for assigned stores including UPT, conversion, clientele sales and CRM; monitors results and works with Regional Retail Director and Store Managers to implement action plans to ensure the achievement of objectives
  • Conducts store visits on a regular and consistent basis and evaluates stores in the following key areas using the Company scorecard – management of team, KPIs, front and back of house standards, processes, staff proficiency
  • Develops and maintains professional network and partnerships including department store partners; reports on communication with partners to CRO and Regional Retail Director on regular basis in order to maximize district, brand and group performance


  • Ensures the delivery of exceptional customer service across all stores and team members
  • Champions the SMCP School training curriculum and ensures that it is implemented; partners with training manager to perform needs assessment and ensure the implementation of tools and training animations in response
  • Ensures an active Pilot Store Manager program and develops all store managers to be potential successors for the Pilot program
  • Works with training manager to ensure all Store Managers receive the SMCP School integration; regularly audits stores. Ensures all training tools are utilized in stores


  • Ensures appropriate staffing levels within district in line with FTE budget; accountable for recruitment and retention of Store Managers and staff
  • Fosters professional industry network and maintains current knowledge of the best talent in the market
  • Develops a high performance field management team with an entrepreneurial focus by driving store manager accountability; regularly and consistently recognizes strong performers
  • Maintains individual development plans in partnership with human resources for store teams


Ideal education, previous work experience, special skills (e.g., foreign languages), and personal characteristics. 


  • Bachelor’s degree 
  • At least 4 years of experience in retail store management
  • Proficiency in Microsoft Office suite
  • Experience managing and training teams

Special Skills:

  •  Foreign Languages, a plus

Personal Characteristics:

  • Highly motivated, self-starting individual & strategic thinker
  • Must be hands on and enjoy working in a highly creative and entrepreneurial environment
  • Strong interpersonal and communications skills (verbal and written)
  • Must be detail oriented, organized and flexible
  • Must have strong multi-tasking skills and be able to work well under pressure
  • Demonstrate strong project management, team leadership and the ability to deliver results
  • Strong analytical skills
  • Flexible and able to adapt to change within an evolving group