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Organization
Job Title
VP PRIVATE LABEL SALES - Women's Apparel Manufacturer - DOE
Location
New York, New York
Zip/Postal Code
10001
Country
United States
Region
NY Metro
Reference Number
VPsls - StylCar
Position type
Permanent
Category
Apparel
Job Function
Executive
Sales / Lines Offered

VP PRIVATE LABEL SALES - Women's Apparel Manufacturer - DOE

VP PRIVATE LABEL SALES - Women's Apparel Manufacturer - DOE


The primary function of this role is to manage and lead the sales
force selling into mass market womenswear retailers, private
label and off price. Ideally having sold into retailers such as
Target, Walmart, JC Penney’s, Dillard’s, Belk, Bon-Ton etc.

The VP of Sales will specifically be responsible for driving all
segments of their business by way of development of goals and
objectives, evaluation of their current sales structure and
collaborating on product extensions appropriate to each channel.

A well-qualified candidate will have at least 5 years’ experience
at a senior management level with responsibility for at least
$20’s of millions in sales, and understand the retail landscape
from a wholesale perspective for each channel listed above with a
proven track record of growing sales. Startup experience is
beneficial to help determine the viability and infrastructure
from product and sales to social media to bring new brands to
market.


Responsibilities:

• Manage sales force and merchandising team to expand sales in
across all channels of distribution in private label

• Develop and implement annualized and quarterly sales and
profit goals and objectives across each channel and
strategies to meet those goals

• Analyze and manage sales performance against company goals
implementing strategies to shore up areas that fall short of
objectives

• Develop existing rep force, make changes as necessary and
identify areas for improved market penetration

• Participate in existing and evaluate additional trade shows
that align to business sales strategy

• Interface with merchandising team during catalog development
process as well as any targeted customer requests

• Maximize sales by evaluating sales territories and channels
and create product segmentation where applicable by
partnering with internal merchandising and production teams.

• Work in conjunction with creative and production teams during
product development to ensure margin goals are met

• Partner with finance in setting sales goals, tracking results
and creating performance metrics

• Understand competitive landscape, keeping current with trends
and opportunities for the business and proactively addressing
any identified concerns