VP, Digital & Social Marketing - Calvin Klein

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VP, Digital & Social Marketing - Calvin Klein

POSITION SUMMARY: 

Lead development of social and commerce strategies across all owned brand channels globally.

Define and communicate social media mission, vision and strategy at a brand and channel level.

Serve as the internal digital thought leader, helping to identify trends, evolving best practices, new technologies/tools for all social and commerce efforts from a global perspective that drive engagement and ROI.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Develops a strategic roadmap and vision for social, as a tool for engagement, awareness and conversion
• Lead global reporting for all digital marketing efforts including Paid, Owned and Earned
• Leads the creation of a digital approach that always starts with our consumer first, defining their needs and mapping a digital strategy that connects them to usable, relatable and impactful content
• Leads coordination of global.com strategic marketing efforts and initiatives.
• Develop global commerce marketing strategies for regional amplification. 
• Drives the effectiveness of social campaigns.
• Ability to build, motivate, and inspire teams; engage partners; and influence executive stakeholders.
• Interact effectively with creative team providing vision and inspiration to integrate social concepts with broader campaign themes.
• Partner with Global Analytics team on identifying opportunities for growth across consumer audiences within the digital ecosystem to acquire new, long term customers to drive increased revenue
• Work closely with Global Media team on identifying digital partnerships inclusive of social platforms to drive business growth across brand and product marketing efforts
• Collaborates with all members of the Global Marketing team during execution of all marketing, advertising and promotional activity from inception to completion.
• Works to ensure integrated decision-making occurs by involving key stakeholders throughout the process.
• Maintains ongoing communication flow and clearly defined process between Global Marketing and regional marketing directors for all social media
• Lead in building strategic business alliances and delivering content across new media platforms.
• Define and manage cross-functional integration of the social media discipline.
• Identify and communicate key responsibilities and practices to ensure the immediate team of direct reports promote a successful attitude, confidence in leadership, and teamwork to achieve business results.

QUALIFICATIONS & EXPERIENCE:

Experience:      

• Bachelor's degree required or equivalent experience.
• 5 years of team leadership experience, including managing people managers. Utilizing leadership skills to work across a complex matrix of stakeholders.
• 8 to 10 years’ experience in digital strategy and channel development.
• Ability to comfortably interface with all levels of management and to communicate cross-functionally in a structured and clear manner to influence outcomes.
• 10+ years of media/marketing experience, preferably within a brand organization or advertising agency, with superlative knowledge of digital and social media
• Understanding and experience of complex, multi-faceted business culture
• Proven experience and expertise in social media and digital storytelling

Education:        BA in marketing/communications/business/liberal arts; MBA preferred

 Skills:              

• Executive level business acumen and leadership skills. Exceptional interpersonal skills including written and verbal communication skills.
• Strong ability to motivate and manage the work of a growing and dynamic team with a desire to deliver world-class work.
• Ability to audit/measure, design and evolve a digital approach based on a deep understanding of today’s users and the target audience for future users.
• Ability to find, evaluate, and weigh the risks and advantages of 3rd-party tools.
• Deep knowledge of software solutions and systems.
• An understanding that this is part technology, part content strategy, part marketing and that analytics are key and design is the differentiator.
• Ability to be comfortable with uncertainty and can act with agility
• Proactive with strong desire to work in a fast paced, solutions oriented product delivery environment.
• Experience developing and designing for mobile platforms (IOS and Android), Front-end performance optimization techniques.
• Works collaboratively with fellow developers, customers, and other team members.
• Strong presentation and written and spoken communication skills.
• Extremely strong analytical and problem solving skills.
• Strong organizational, stakeholder, and vendor management skills
• Ability to manage time, prioritize tasks and work under pressure
• Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
• Demonstrates good judgment in selecting methods and techniques for obtaining solutions.

It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.

http://www.pvh.com

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