Vice President Marketing (205W39NYC) - CALVIN KLEIN

Design Your Future at PVH

The Vice President, Marketing – CALVIN KLEIN 205W39NYC develops and implements marketing strategies and initiatives for all CALVIN KLEIN 205W39NYC product categories, including CALVIN KLEIN By Appointment. Responsible for ensuring a cohesive client message in all spaces including advertising/media, digital, social, brand experience, retail, wholesale and digital marketing. He/She will work closely with internal partners to execute brand strategies and deliver commercial results while maintaining brand standards.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB

Oversee execution of all Retail & Wholesale marketing and promotional activity from inception to completion, including but not limited to: visual merchandising, outpost concepts, regional marketing needs, shops/in store pos, third-party e-commerce, fit guides, press kits, coop programs, E commerce, events, training and operational materials, packaging, etc.
Lead and execute programs to ensure work meets strategic business needs while aligning with brand standards
Manage financial budgets across all areas of responsibility
Develop and lead global launch efforts on behalf of all of the CALVIN KLEIN 205W39NYC , including supporting materials such as packaging, advertising campaigns and social media efforts.
Develop marketing opportunities through public relations, social media and events
Support Senior Management in the development of business strategies and communication tools
Works to ensure integrated decision-making occurs by involving key stakeholders throughout the marketing and advertising process
Develop strong internal and external relationships through management of brand research initiatives, market visits and constant dialogue with stakeholders

Experience

10+ years marketing experience, preferably in luxury global apparel/retail/fashion required
Demonstrated experience with both wholesale and retail channels
Understanding of, and ability to communicate the Calvin Klein brand aesthetic

Education

BA in marketing/communications/business/liberal arts; MBA preferred

Skills

Strong interpersonal skills; positive, energetic, empathetic and open minded
Passion for the industry and brand
Confident and comfortable presentation skills
Ability to travel internationally
Flexibility to adjust quickly to changes and deliver on tight deadlines
Strong data/analytics skills
Ability to lead, inspire and manage teams

It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.