Retail
Sr Director Retail & Wholesale Marketing (North America) - CALVIN KLEIN
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Sr Director Retail & Wholesale Marketing (North America) - CALVIN KLEIN
POSITION SUMMARY:
This is a vital leadership role on the North American Marketing team, reporting to the Senior Vice President of Marketing. The position oversees both Wholesale & Retail Marketing strategies within the United States, Canada & LATAM, inclusive of direct to consumer, in-store and digital. This position partners closely with the business units internally, focused on establishing Marketing initiatives supporting the Retail Stores (200+ Outlet & Full-Priced Stores), along with external Wholesale accounts (200+ doors). This role demands strict attention to the North America businesses; developing strategies to drive traffic and sales, supporting goals for both Retail & Wholesale. This position is committed & accountable to the strategic business initiatives, delivering against strict sales & margin goals for each channel.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
- Omni-Channel Marketing role focused on leading the Wholesale & Retail Marketing team, supporting the growing business needs
- Marketing oversight into Full-Priced & Outlet Retail Stores, Department Stores, Speciality & Off-Price Channel.
- Development of Store Opening strategies, inclusive of Wholesale Shop-in-Shop expansion
- Leads all Direct to Consumer, In-Store & Digital strategies within region, emphasis on driving traffic & conversion in all channels.
- Responsible for briefing seasonal photo shoot requirements, as well as Licensed needs.
- Close partnership with the Visual Merchandising & Windows team, to ensure holistic Marketing approach.
- Close collaboration with CRM Team, effectively leveraging customer data & ownership of Loyalty Program.
- Development & execution of seasonal Marketing strategies, partnering with cross-functional teams i.e. in-house agency (Creative, Production, Media, Styling), PR, Design, Merchandising, Buying, etc.
- Management of Digital strategies, including PDP, digital 3rd party brand sites and E-Marketing.
- Close partnership & implementation of strategy with external Wholesale accounts
- Management of all traffic driver Retail intiatives i.e. tourism, bounce-back programs, promotions, developer / Mall programs, etc.
- Consistent communication with external Licensee partners, ensuring business needs are being voiced and met.
- Leadership of all trim development within region, inclusive of hangtags & on garment needs.
- Management of North American Marketing budget.
- ROI analysis for all initiatives implemented.
QUALIFICATIONS & EXPERIENCE:
Experience:
- 10+ years Marketing experience, preferably within a brand organization
- Solid management experience leading a team
- Proven expertise within the Wholesale & Retail channels
- CRM background
- Understanding of, and ability to communicate, the Calvin Klein brand aesthetic
- Demonstrated experience within owned/operated and licensing business models is a plus
Education: BA in Marketing/Communications, Business or Liberal Arts. MBA is a plus.
Skills:
- Strong interpersonal skills; positive, energetic and open minded
- Passion for the industry and brand
- Strong presentation skills
- Flexibility to adjust quickly to changes and deliver on tight deadlines
- Must be proactive and solution-oriented, with a strong sense of urgency
- Extraordinary attention to detail and organizational skills
- Strong data/analytics skills
- Ability to lead, inspire and manage teams, with proven management experience
- Ability to travel
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.