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GILT logo
Organization
Job Title
SR. DIRECTOR OF EDITORIAL
Location
New York, New York
Country
United States
Region
NY Metro
Reference Number
1700017I
Position type
Permanent
Category
Apparel
Retail
Job Function
Marketing / PR
Experience level
Mid to Senior Level (Management)

SR. DIRECTOR OF EDITORIAL

 

Job Description

 

Company Description

 

Hudson’s Bay Company is one of the fastest-growing department store retailers in the world.  In North America, HBC’s leading banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH, Find @ Lord & Taylor, and Home Outfitters. In Europe, HBC’s banners include GALERIA Kaufhof (the largest department store group in Germany), Galeria INNO (Belgium’s only department store group), and Sportarena. At HBC we are a company of adventurers who explore uncharted territory, challenge convention, and work with imagination and fun.   

 

 

 

Job Description:

 

 

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Senior Director, Editorial & Brand - Gilt

 

Gilt Groupe is looking for a seasoned head of Editorial to report to the Vice President of Marketing Creative.  This position will oversee a team of 7 to deliver all marketing and sale related copy and content for the site and external branding initiatives. This individual will be an integral player in defining the company’s go-forward content strategy across all platforms (site, mobile, social as well as external media).

 

The successful candidate will evolve the Gilt voice and tone - across all owned channels and external brand touchpoints (with an emphasis on fashion).

 

The candidate will envision and implement best-in-class integrated and dynamic content.  She/he will have deep expertise in women’s fashion and lifestyle editorial, a proven track record of formulating editorial tone and voice in early stage environments, the drive to flawlessly execute on strategic goals, and be able to adapt to the ever-changing retail environment. Strong entrepreneurial and creative skills and a demonstrated track record of successful editorial products are a must. Excellent writing skills, and a strong eye for design and detail as well as experience generating web content and managing blogs and social media channels. She/he should be innovative, team oriented, an effective communicator, as well as have a desire to participate in a fast-paced, start-up environment with rapidly changing priorities.

 

Responsibilities

  • Develop/oversee the evolution of the Gilt voice and tone across all touchpoints
  • Develop a Fashion Editorial direction including a detailed Editorial calendar
  • Manage a team of Editors across the Women’s, Men’s, Home, Kids businesses as well as Brand
  • Assign, Edit and Write Content designed to engage our fashion customers, drive traffic, and increase conversion
  • Partner across all Creative and Marketing functions to execute all Editorial components of site wide programs
  • Manage day-to-day relationships with Styling, Art Direction, Design, Merchandising, PR, Integrated Marketing and Business Development
  • Work closely with Senior Leadership in Merchandising to understand all business needs, concerns, and strategies
  • Partner with Business Development team to maximize relevancy of advertising opportunities and secure funding for groundbreaking content ideas
  • Team closely with Fashion Director and Styling team on seasonal trends, partnerships and content opportunities
  • Work with key branded partners to understand marketing and PR goals and bring brands stories to life with editorially driven fashion
  • Manage/develop 3 direct reports: 1 director, 1 senior editors and 1 editor and oversee growth for the balance of team.
  • Establish close relationship with Social Media, Product Copy and Gilt City editorial teams
  • Spearhead new Editorially driven sales, ideas, and content 

 

Qualifications

 

Company Description

 

Hudson’s Bay Company is one of the fastest-growing department store retailers in the world.  In North America, HBC’s leading banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH, Find @ Lord & Taylor, and Home Outfitters. In Europe, HBC’s banners include GALERIA Kaufhof (the largest department store group in Germany), Galeria INNO (Belgium’s only department store group), and Sportarena. At HBC we are a company of adventurers who explore uncharted territory, challenge convention, and work with imagination and fun.   

 

 

 

Job Description:

 

 

                    Preview

Senior Director, Editorial & Brand - Gilt

 

Gilt Groupe is looking for a seasoned head of Editorial to report to the Vice President of Marketing Creative.  This position will oversee a team of 7 to deliver all marketing and sale related copy and content for the site and external branding initiatives. This individual will be an integral player in defining the company’s go-forward content strategy across all platforms (site, mobile, social as well as external media).

 

The successful candidate will evolve the Gilt voice and tone - across all owned channels and external brand touchpoints (with an emphasis on fashion).

 

The candidate will envision and implement best-in-class integrated and dynamic content.  She/he will have deep expertise in women’s fashion and lifestyle editorial, a proven track record of formulating editorial tone and voice in early stage environments, the drive to flawlessly execute on strategic goals, and be able to adapt to the ever-changing retail environment. Strong entrepreneurial and creative skills and a demonstrated track record of successful editorial products are a must. Excellent writing skills, and a strong eye for design and detail as well as experience generating web content and managing blogs and social media channels. She/he should be innovative, team oriented, an effective communicator, as well as have a desire to participate in a fast-paced, start-up environment with rapidly changing priorities.

 

Responsibilities

  • Develop/oversee the evolution of the Gilt voice and tone across all touchpoints
  • Develop a Fashion Editorial direction including a detailed Editorial calendar
  • Manage a team of Editors across the Women’s, Men’s, Home, Kids businesses as well as Brand
  • Assign, Edit and Write Content designed to engage our fashion customers, drive traffic, and increase conversion
  • Partner across all Creative and Marketing functions to execute all Editorial components of site wide programs
  • Manage day-to-day relationships with Styling, Art Direction, Design, Merchandising, PR, Integrated Marketing and Business Development
  • Work closely with Senior Leadership in Merchandising to understand all business needs, concerns, and strategies
  • Partner with Business Development team to maximize relevancy of advertising opportunities and secure funding for groundbreaking content ideas
  • Team closely with Fashion Director and Styling team on seasonal trends, partnerships and content opportunities
  • Work with key branded partners to understand marketing and PR goals and bring brands stories to life with editorially driven fashion
  • Manage/develop 3 direct reports: 1 director, 1 senior editors and 1 editor and oversee growth for the balance of team.
  • Establish close relationship with Social Media, Product Copy and Gilt City editorial teams
  • Spearhead new Editorially driven sales, ideas, and content 

 

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