Social Media Coordinator, Content & Reporting
Job Description The Social Media Coordinator, Content + Reporting reporting to the Senior Manager, will be responsible for supporting the Social Media Team in everyday initiatives relating to the Lord & Taylor social channels. The Social Media Coordinator will help with content creation, image selection, copywriting, and reporting and analytics. The ideal candidate will have a strong background in analytics and reporting, particularly with Omniture. They should also have a positive attitude, a creative eye and exceptional writing skills, all while being detail-oriented, results-driven, organized, and a dependable team player. If you thrive in a fast-paced environment, have a background in social reporting, possess a strong work ethic and are willing to go above-and-beyond to make Lord & Taylor’s social media channels innovative and fun - then this role is for you. Core Job Responsibilities:
- Pulling and analyzing platforms’ reporting & analytics. Candidates must have experience with Omniture and Facebook Insights.
- Support in content creation, execution and posting
- Select the proper imagery for day-to-day content and larger initiatives
- Work with Creative and Design teams to create custom content
- Brainstorm standalone social campaigns, as well as larger ones supporting sitewide initiatives
- Write captions for all content, leveraging the Gilt voice
- Manage social calendars and all process docs
- Run reporting and analytics for all channels
- Liaison with social media vendors
- Support launches of new social media channels
- Research best practices and industry insights
- Respond to a select set of comments from followers
Qualifications Job Qualifications/Requirements:
- Bachelor’s Degree
- Minimum of 1-2 years coordinator experience preferred
- Strong proficiency in Omniture and Facebook Insights
- Strong proficiency in Excel (including creating Pivot Tables/formulas), Word, and PowerPoint
- Experience with Sprinklr, Curalate, Offerpop and bitly a plus
- Strong verbal and writing skills
- Excellent time and project management with exceptional attention to detail
- Desire and demonstrated ability to handle multiple projects simultaneously and meet tight deadlines
- Knowledge/background of e-commerce, social media marketing, and best practices
- Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced, challenging digital environment
- Photoshop experience would be a plus
- Paid social media experience is required