The Children's Place logo
Job Title
SECAUCUS, New Jersey
United States
NY Metro
Reference Number
Position type
Job Function
Marketing / PR
Experience level
Mid to Senior Level (Management)
Education level
Bachelor's Degree



A key leader in the digital organization, the Site Content Director is responsible for driving the online customer experience through robust site content and accurate and timely product displays.


Key Accountabilities:

  • Develop a cohesive site content strategy and oversee digital operations
    • Oversee the management of the site content calendar and process to drive user experience and sales across all digital touch points
    • Partner with Merchandising & Creative Marketing to plan content launches and refreshes
    • Partner with Digital Analytics to accurately implement and measure the success of new pages, links, and content and communicate with Merchandising and Creative Web Design on success and opportunities
    • Be highly knowledgeable of best practices, competitor sites and our own customer behavior to drive continuous improvement and innovation in our digital experience
    • Partner with Digital Marketing counterparts to align strategies and use digital content to support and drive measurable marketing program results
    • Partner with Product Management to make recommendations for improved UX and site functionality on a continuous basis
  • Manage Daily Digital Updates and Release Management
    • Oversee the day to day activities of the Ecom Operations team
    • Manage a team of front-end developers that code daily site content updates, ensuring we accurately code the site and we are exposing cutting edge content features and functionality
    • Ultimately responsible for successful and accurate daily digital updates – content, product, linking
    • Partner with Information Technology on improving processes that help ensure seamless execution of all data loads, and digital updates
    • Be actively involved in all digital releases, and manage the UAT process and signoff
  • Vendor Management
    • Oversee and own vendor relationships, including but not limited to; Translations, International Shipping, Ratings and Reviews….
    • Develop strategies and partnerships that maximize our ROI with key vendors
    • Evaluate new systems, tools and vendors that we can partner with to drive sales and improve efficiency
  • Oversee product onboarding for all categories
    • Ensure sales catalog is built in WebSphere CMC and the team is accurately processing images, copy and categorizations
    • Collaborate with Merchandising to create robust outfitting and cross selling across digital
    • Review on site and paid search terms to update product tagging
    • Review product selling and site analytics and make recommendations and influence Merchant teams on sequencing, categorization and cross-selling
    • Monitor end-to-end process to ensure that all product is live on the site according to the seasonal floorset calendar
    • Work with cross-functional partners to meet the SLAs for product not on the site with available inventory in the distribution center
    • Partner with cross-functional leaders to enhance the website experience and improve internal efficiencies and processes through the proposal and implementation of site and system enhancements
  • Ownership for the digital user experience
    • Communicate and present high level strategies regarding updates to web navigation and taxonomy that will drive improved customer experience and incremental sales
    • Develop and implement a growth strategy for site functionality
    • Provide direction and guidance on both short term actions and long term strategies by leveraging site analytics & marketing results
    • Leverage both customer insights and analytics to optimize online user experience
    • Required to have a high level of understanding of our tools and templates to determine where gaps may exist within the customer experience and provide visibility to leadership
  • Responsible for people management and establishing a highly skilled team
    • Attract, develop and retain digital talent and future digital leaders
    • Drive and set priorities for the team
    • Eliminate barriers and roadblocks to deliver outcomes for team
    • Ensure collaboration and consistency across teams through sharing best practices and key learnings
    • Act as a change agent, establishing a an engaging and collaborative culture

Education and Experience:

  • Bachelor’s degree
  • 7+ years of experience in Site Merchandising / Site Content within an Ecommerce retail organization
  • 7+ years directly leading teams
  • Experience with managing User Experience enhancements
  • Experience with WebSphere CMC
  • Experience with Omniture
  • Experience with HTML / CSS

Skills and Behaviors:

  • Must be highly organized and have a keen attention to detail
  • Excellent verbal and written communication skills; excellent presentation skills
  • Ability to manage several projects simultaneously and prioritize appropriately in a fast-paced environment.
  • Ability to remain flexible and agile in the face of changing business needs while delivering against aggressive business goals.
  • Ability to positively influence and work effectively with cross-functional teams including Creative Marketing, Merchandising and Information Technology
  • Must be a team player, flexible, and willing to take on a variety of tasks
  • Highly proficient in Microsoft Office (Excel, Word, PowerPoint)