Retail
Senior Manager – Loyalty/Awards (L&T)
The Senior Manager of Loyalty will provide leadership and develops marketing strategy for the L&T Awards program. Owns creative development with creative team for the L&T Awards program. Accountable for offer development, customer data strategy, creative development, production, communication to field (stores, credit offices, etc) for all campaigns. Develop/Grow Premier customer base and sales volumes. Increase value perception of the Lord & Taylor Awards program by working directly with Senior Marketing Managers and merchant team on exclusive value add/benefits related to all tiers. Continuously work to refine/maximize program marketing opportunities – thru market conditions, partnership with CRM, Ops team, and sales analytics to deliver program recommendation on all promotional campaigns.
Additional Responsibilities: L&T Awards – Marketing programs -Welcome/Supplementary/Replacement packages -Advance Notice of sales / special events -Advance – Premier Exclusive Credit Events -Advance – Pres. Letter -Customized Direct Mail -Customized EBooks with offers - seasonal -In-Store Collateral – brochures, cash mats… -Vendor Offers -Premier Emails -Lord & Taylor Awards Premier recognition program -Email acquisition campaigns -Signage – promotional banners Maintain competitive file to better plan/react to market for Premier segment. Ensure all branding integrity is upheld and maintained across all channels. Partner with Merchant Marketing team to integrate and leverage L&T Awards as promotional tool and market differentiator. Gatekeeper of offer content and messaging to ensure offers are not duplicated and are consistent in value. L&T Awards – Online Marketing programs -Marketing content & Offers -Online promotions Monthly *Leverage existing online channels and explore new opportunities. *Liaise with the Capital One and develop materials jointly that promote the L&T Awards program and supports its value proposition. Qualifications *University degree in Business or related field *Minimum of 5 years experience in Marketing (planning and execution) *Minimum of 5 years management exp. in loyalty Industry (loyalty programs) *Retail experience within a large matrixed organization *Excellent interpersonal and communication skills *Customer relationship Management *Ability to prioritize multiple tasks and consistently deliver within tight deadlines *Ability to work independently *Exceptional copy editing and proof reading skill *Financial requirements – basic accounting and reporting *Strong team building aptitude