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ANN INC. logo
Organization
Job Title
SENIOR DIRECTOR / VP - CREATIVE DIRECTOR (LOFT and Lou & Grey)
Location
New York, New York
Zip/Postal Code
10001
Country
United States
Region
NY Metro
Reference Number
1611539
Position type
Permanent
Category
Retail
Job Function
Design - Graphic/Prints
Executive
Marketing/PR

SENIOR DIRECTOR / VP - CREATIVE DIRECTOR (LOFT and Lou & Grey)

About LOFT:

Out first store opened in 1998 at Great South Bay in Long Island.
Today, we have 544 stores in over 46 U.S. States, with plans for
more than 10 stores in Canada and Mexico. We employ nearly 10,000
people. Over 250,000 customers visit LOFT.com each day, and we
connect with millions daily through e-mail, social media, and in
our stores. We ship our clothing to 100 countries
internationally.

We believe that there’s beauty in the details.
We strive for a sense of ease and effortlessness.
We embrace a modern approach to femininity.
We are an open creative space – where anything is possible.
We use neutral tones to stay grounded and make colors shine
brighter.
We believe you should never sacrifice comfort for style.
We know that a great piece of clothing can go from day to night,
work to weekend.
We are a sounding board, a shoulder to lean on. A happy place.
We’re a large company, but we always remember to act small.


About the Position:

The Senior Director/Vice President, Creative is a strategic and
conceptual leader with strong design skills and experience across
all channels.  They will lead development of fully integrated
seasonal campaigns that incorporate brand advertising, marketing,
direct mail, digital experience and content features, promotions,
and store experience in order to push the brand aesthetic, voice
and experiences to continue the evolution. They will supervise
both visual imagery and copy and will cultivate and recruit top
creative talent.  They will provide leadership to the team in
developing on-brand campaigns that are relevant and exciting,
utilize storytelling, inspiring sharing, increasing brand
engagement and driving conversion across all channels.


Responsibilities:

- Leads and develops a high-performing team; providing
inspiration, direction, and coaching to achieve consistent,
strong marketing

- Owns creative strategy and delivers innovative, ownable
solutions that support merchandising, marketing and branding
goals

- Helps set creative direction and provides hands-on guidance
throughout the duration of the projects. Including
Advertising, Direct Mail, Collateral, Windows and In-store and
.com experience. 

- Works with business partners to establish strategic and
creative approaches for all projects

- Drives innovation through the use of data and understanding of
culture and platform culture to push creative execution and
user experience on all digital channels

- Ensures that the integrity of the brand is present in all
facets of the brand experience – balancing creative needs with
financial goals

- Partners closely with Design and Merchandising to develop
seasonal brand stories and messaging – combining design intent
with business objectives to deliver compelling creative
strategies and messaging

- Ensures growth and learning of the individuals on the creative
team; providing real time feedback and coaching

- Inspires creative collaboration across the organization and
builds a high-energy culture of performance

- Oversees budget responsibilities for creative services
expenses such as freelance employee costs, training, travel
and other team expenses


Requirements:

- Exceptional communication skills: Verbal, written,
interpersonal and inter-departmental

- Strong creative instincts balanced with very solid strategic
and analytical capabilities

- Experience in vertical specialty retailing with a strong brand
image as well as a proven track record in brand
repositioning/re-positioning

- Thought leadership: A strong point of view; ability to
contribute to the strategic development of an assignment;
creative ideas and the ability to promote conceptual thinking
among the team

- A strong ability and experience in leading, directing and
managing a group of cross-disciplinary teams

- Ability to balance multiple priorities, solve complex problems
while maintaining flexibility in fast-paced environment

- A team player that possesses strong leadership and
communication skills, inspiration and vision

- Experienced in various forms of media and have displayed
financial creativity in leveraging marketing dollars

- Superior graphic design and typography skills and photoshoot
experience

- Collaborate closely with brand agency in the development of
brand advertising and marketing campaigns that are integrated
and maximize investment in creative art buy and production

- Proficient Mac and/or PC skills, with exceptional
knowledge/experience in Microsoft Office

- Advanced Adobe Creative Suite skills - Illustrator, InDesign,
Flash, Dreamweaver, Photoshop

- Ability to direct outside vendors (photographers, production
companies, etc.)

- A minimum of 10 years’ experience in the creative industry

- 8  years management experience

- Bachelor's degree in graphic design or equivalent work
experience     

- All candidates must possess an excellent portfolio

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