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Job Title
SENIOR COPYWRITER
Location
Miami, Florida
Country
United States
Region
Southeast
Reference Number
1574
Position type
Permanent
Category
Apparel
Job Function
Marketing / PR
Experience level
Mid to Senior Level
Education level
Bachelor's Degree

SENIOR COPYWRITER

Are you tired of writing for the same brand day in and day out? Are you looking for a more exciting work environment where no two days are ever the same? If you are a creative writer, an innovative thinker and have a high-productivity marketing mind, you might have what it takes to be the next Senior Copywriter for Perry Ellis International!

The Senior Copywriter will be  responsible for crafting compelling copy that is “on brand” to be used across multiple touchpoints.  Responsibilities include writing copy for digital and traditional advertising mediums, websites, point of sale collateral, social media, product trims, style guides and more.  The Senior Copywriter will partner with the Creative Directors to create well integrated and compelling messaging between visual design and copy.  

Responsibilities

     * Partner with art directors to strategize overall message to be conveyed.

     * Write clear and persuasive copy for all touch points.

     * Develop ownable terms for brand specific product attributes (fabrics, performance features, fit, fashion/styling, etc).

     * Partner with Legal teams to ensure we have the rights to terms and phrases.

     * Monitor competition and stay abreast of trends.

     * Proofread all copy and ensure spelling and grammar are perfect.

Requirements:

     * Bachelor’s Degree in related field: Marketing, Communications, Advertising, Writing, English, Literature, etc.

     * At least 5 years experience in advertising, retail, promotional, creative copywriting for major brands.

     * Experience bringing brand positioning and personality to life through copy.

     * Excellent copywriting, editing, proofreading and grammatical skills.

     * Strong organizational skills and ability to oversee multiple simultaneous projects.

     * Strong creative writing abilities.

     * Ability to comprehend corporate and brand initiatives and transform abstract ideas into persuasive and articulate messages.

     * Ability work within tight deadlines.

     * Respond to feedback in a timely manner.

     * Ability work well win a team and across a variety of roles within creative and business units.

 

Please submit samples of your work and/or online portfolio with your application

Want to learn more about Perry Ellis International, visit www.pery.com