Public Relations Coordinator

Business Unit: Nine West Group Location: New York, NY Position Type: Full-time Department: Marketing Education Required: Bachelors Degree Experience Required: 1 - 3 Years

Job Description

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A cult favorite of fashion insiders, Nine West is the ultimate resource for coveted shoes and accessories at the forefront of relatable, contemporary fashion.

Nine West believes in personal style and instant gratification--innovative collections that make a statement without sacrifice. We believe in the power of shoes and their ability to transform, transport and to inspire.

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The Public Relations Coordinator OR Associate (depending on prior experience) will assist in managing public relations activities on behalf of Nine West. Individual possesses fashion and public relations experience and can think both creatively and strategically to position the brand for success. This role is crucial to the brand’s visibility with the media and will aim to increase long and short lead press credits for Nine West and unique press impressions for the brand. The Public Relations Coordinator will work closely with the Public Relations, Marketing, and Creative teams to execute against the public relations strategy and reports into the Sr. Director, Public Relations.

Responsibilities include, but are not limited to, the following:

Assist Public Relations team to execute Public Relations’ strategy across Nine West in multiple areas:

Brand Collection Support

· Coordination of brand product placement program for editorial and celebrity.

· Maintain PR Sample Closet-sample ordering, deliveries, organization.

· Coordinate product pulls from web/store.

· Coordinate seasonal product mailings including; product, lists, distribution.

Media Relations

· Develop print, digital, broadcast, and blogger relationships with a variety of media including national, regional, trade.

· Coordinate distribution of brand pitches including short and long lead pitches around occasions, trends, and brand initiatives.

· Research on competitors, new brand opportunities, partnerships.

Asset Coordination

· Coordinate PR seasonal assets and creative requests such as product flat shots, brand lookbook, product mailings, and seasonal and weekly brand/product pitches and guides.

· PR materials; shoppers, tissue paper, stationary, labels.

Events

· Work closely with key internal partners on coordination of brand events including seasonal press presentations, brand milestones, in-store events focusing on but not limited to; production, event one-sheets, invites, RSVPs, and recaps.

Reporting

· Assist in reporting of all press and VIP hits; print and digital.

· Draft daily, weekly, and monthly press recaps in a timely manner.

· Develop daily, “In The News” communication.

· Meeting notes and time and action documents to be shared with department.

Communication

· Disseminate press coverage and initiative recaps to appropriate partners (Nine West Corporate & International Partners) assuring maximum visibility of all press related efforts.

Maintain

· Editorial archives

· Shared Drive Organization

· All Press Lists; invite lists, distribution lists, pitch lists

· Seasonal Collection Documents; linesheets, collection overview, etc.

· Manage Meltwater

Administrative:

· Status meetings and agendas

· Meeting and conference room coordination

· Printed materials

· Magazine subscriptions

Qualifications

• BA degree in Public Relations, Marketing, Business Communications, or related field
• Dependent on level 1-2 years PR experience (Associate) OR Fashion PR Intern experience (Coordinator)
• Candidate is on the pulse of fashion, studies pop culture and follows industry related initiatives
• Experience using social media platforms (Facebook, Twitter, Instagram, YouTube, SnapChat)
• Experience utilizing media monitoring platforms such as, Cision and Meltwater
• Outstanding communication and grammar skills
• Detail oriented and organized, with the ability to make quick decisions
• Highly motivated and collaborative with a willingness to learn
• Strategic and structured thought process

Thank you in advance for your interest in this opening. The Nine West Group is an EEO/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. At this time, only qualified candidates will be contacted.

Direct applicants only, no third-party staffing inquiries, please.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.