PR Manager

PR MANAGER

FRAME is a brand that bridges the heritage and quality of manufacturing in Los Angeles with a distinctly European aesthetic. Its collections take inspiration from a French way of "dressed up casual" embodied by the style icons of the 1970’s.

Since the brand’s inception in 2012, FRAME has rapidly evolved from the off-duty model’s favorite denim brand, to a fashion house that produces four ready-to-wear collections a year. 

With headquarters split between Culver City, Los Angeles and Shoreditch, London, FRAME is known for its coveted wardrobe classics, American craftsmanship and its loyal following.

Role Overview: 

• The PR Manager will be responsible for the execution of PR initiatives including feature pitching, product placement, VIP dressing, events and maintaining editor and VIP relationships. The PR Manager will report to the Communications Director in New York.

Responsibilities:

• Develop and execute an effective PR strategy and timeline ahead of each season and around product launches/collaborations 
• Develop and maintain global press and influencer relationships
• Implement a global gifting strategy
• Monitor and collate global press coverage
• Manage showroom appointments with stylists and editors
• Responsible for executing press days across NY and Los Angeles
• Support team around Fashion Week events and initiatives
• Create and manage budgets for creative projects and events
• Oversee sample trafficking with the help of PR Assistant
• Liaise with sales and marketing teams to support specific territories by executing in-store events and PA’s
• Liaise with social team to align brand content
• Manage monthly press clippings and VIP placement
• Assist with the coordination of lookbook shoots
• Develop weekly and monthly internal activity reports

 Skills & Qualifications:

• 3-5 years experience in menswear PR
• Strong relationships with both womenswear and menswear press and stylists
• Excellent written, verbal, organisation and planning skills
• Capable of working in a high-pressure and demanding environment
• Act as a global brand ambassador 

EEO