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Organization
Job Title
Media Planner, The Americas
Location
New York, New York
Country
United States
Region
NY Metro
Reference Number
R_709259
Position type
Permanent
Category
Apparel
Retail
Job Function
Marketing / PR

Media Planner, The Americas

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

 

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

 

 

Primary Responsibilities:

  • Develop and manage day to day media plan changes/maintenance based on internal marketing direction and the use of media research and experience as well as be a main point of contact for all US Media Partners.
  • Oversee and execute media planning, revisions, and general plan maintenance for franchise partners in Canada, Mexico and Latin America. 
  • Negotiate aggressively and deliver the best efficiencies and value for all media placements.
  • Create Advertising Creative Briefs for all advertising insertions for The Americas including print, outdoor and digital.
  • Create and send insertion orders to all publications within booking deadlines and ensuring accuracy of costs and positions.
  • Liaise with creative and production team to track and ensure that advertising asset deliverables align with media plan and timelines are met.
  • Plan and execute annual retail advertising initiatives including lease required advertising and in mall advertising for lifestyle and outlet stores.
  • Possess the ability to clearly present media plans to supervisor in written presentations, excel charts and power point decks and the same would apply to post-campaign analysis/reporting.
  • Foster a good working relationship across departments within the organization and external points of contact to facilitate flawless execution of plans.
  • Day to Day Digital and OOH Agency Contact.
  • Digital Media Plan development based on Manager strategy through entire process of planning media placements through to execution and tracking metrics and compiling of performance reports.
  • Monitor and report on media marketplace to stay abreast of trends, identify opportunities in emerging media and related technologies.
  • RFP Management for all US titles on an annual basis and as needed.
  • Manage Invoice and billing process for the US, Canada, and Latin America to ensure accuracy within overall global media budget.
  • Work with analytics team on advertising analysis including digital ROI and OOH effectiveness.

 

Desired Skills:

  • Enthusiastic and strong work ethic
  • Ability to organize, prioritize and multitask effectively 
  • Demonstrates accuracy and attention to detail
  • Creative and proactive communication skills 
  • Thrive in a fast paced on-time deliverable environment 

 

Experience:

  • 1-2 years of experience in media planning, Fashion and/or Retail experience recommended
  • Minimum Bachelor’s Degree
  • Experience planning across multiple types of media (ie: Outdoor, Print, Digital)
  • Understanding of media basics and concepts
  • Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)

 

 

We are an Equal Opportunity Employer M/D/F/V