Vans, a Division of VF Outdoor, LLC logo
Job Title
Cypress, California
United States
Southern California
Reference Number
Position type
Job Function
Marketing / PR
Experience level
Mid to Senior Level
Mid to Senior Level (Management)



  • Job Description

    Vans: Be a Part of the Original

    “It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren

    Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.

    At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.

    Vans is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.

    Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.

    By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

    Marketing Manager - Americas Key Accounts: Become the Newest Member of the Vans Family


    Vans is a leading action sports footwear company that has an extensive history of manufacturing excellence. Since 1966, we have identified with the Off the Wall attitude, which is a state of mind. It is about thinking differently. It is the essence of “being you” – embracing personal style and expressing oneself in every way possible. The Key Accounts Marketing Manager works directly with the NORA Wholesale Marketing Team in collaboration with Global Marketing to develop, implement and measure account-specific marketing programs that drive store traffic and sales of Vans products across all sales channels.  Our products are geared towards celebrating youth culture, which is why as our employee, it is crucial to honor the integrity of our company and be willing to express yourself. Action sports, art, music, street culture—whatever it is that allows you to create, connect and showcase your style, will be transformed and leave a lasting impact for years to come.  





    How You Will Move the Needle:


    Works closely with Marketing Director and Sales Directors in each sales channel to build, implement, measure and analyze account-specific marketing plans by season.. Works closely with NORA product merchandising team across each sales channel to align key account marketing plans with seasonal product assortments. Develop collaborative relationships with all cross functional partners including:NORA Marketing, Sales Teams, Environmental Design, Brand Design, Consumer Marketing, and Events and Attend key trade show events to support Key Accounts and foster relationships. Support and track marketing budget and account specific spends alongside Marketing Director in order to plan, execute, measure and analyze marketing strategies properly. Partner with the Creative Services teams to request, develop and supply account specific assets for in-store, online and other marketing collateral needs.


    Skills for Success:


    Years of Related Professional Experience: 4-6+


    Educational/ Position Requirements:

    • Bachelor’s degree or an equivalent combination of experience and training that provides required knowledge, skills, and abilities.


    • Detail oriented
    • Ability to think strategically and act tactically
    • Strong interpersonal communication
    • Excellent presentation and problem solving skills
    • Comfortable in self-starter environment
    • Basic computer skills – Microsoft Word and Excel, Outlook, Keynote
    • Ability to work in an open environment with product team and cross-functional partners

    Special Physical and/or Mental Requirements:

    • 25% + travel
    • Ability to be flexible and willing to work extended hours when necessary
    • Bend, lift, open and move product and related office items varying in weight from 1 to 25lbs, depending on need