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Perry Ellis International logo
Job Title
MARKETING MANAGER - Golf
Location
Miami, Florida
Zip/Postal Code
33101
Country
United States
Region
Southeast
Reference Number
1549
Position type
Permanent
Category
Apparel
Job Function
Marketing/PR
Experience level
Mid to Senior Level
Education level
Bachelor's Degree

MARKETING MANAGER - Golf

Perry Ellis International is looking for a committed marketing manager to work in the Corporate Headquarter office located in Miami, Fl. This person in conjunction with the VP of Marketing leads the planning, developing and implementing of marketing strategies for assigned brands, including public relations activities, both external and internal. Be a steward of assigned brands to ensure all forms of communications, products and public relations fall in line with the brand direction. Some of the brands involved include: PGA TOUR, Grand Slam, Jack Nicklaus and Pro Tour marketing efforts.


RESPONSIBILITIES:

  • Oversees development and implementation of marketing communication efforts and materials
  • Coordinates at a strategic and tactical level with the other functions of the organization: creative, sales, design, merchandising, planning and legal
  • Manage relationships with licensed partners to guide the business 
  • Build relationships with key media influencers
  • Assist in the development of short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance
  • Manage internal resources and expectations including but not limited to direct reports 
  • Communicate to internal stakeholders through clear briefings regarding marketing materials and updates on relevant business results


REQUIREMENTS:

  • Bachelor’s Degree in Marketing, Advertising
  • Demonstrated experience in golf, golf equipment and professional tours
  • 5 years of experience in related role
  • Be a sports enthusiast with an understanding of the sports industry
  • Knowledge of Golf, golf equipment and professional tours a plus
  • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
  • Strong creative, strategic, analytical, organizational and personal sales skills
  • Commitment to working with shared leadership and in cross-functional teams
  • Ability to manage multiple projects at a time; highly organized with keen attention to detail
  • Strong oral and written communications skills


Want to learn more about Perry Ellis International? Review our corporate page at www.pery.com

ABOUT US:

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution.

The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

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