Marketing Manager (digital) - Fine Menswear Fashion

 ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

• Works both tactically and strategically with Brand, sales, and other aspects of the organization to grow our e-commerce presence and demand for our products.
• Maintain merchandising and SEO for our websites working with Brand to reduce abandoned cart rates, increase conversion rates and drive traffic to our websites.
• Create value-add content such as infographics, calculators, comparison charts, solicit reviews, and more to educate and drive consumers down the path to purchase.
• Manage/oversee Blogs, e-Newsletter, Influencers, and Social Media to help build the e-commerce platform and create brand recognition.
• Set up Analytics to track results; Reduce bounce rates.
• Chief Strategist for all digital campaigns through channels like Google Display Network, AdWords, geo-fencing, Social Media ads, etc.
• Responsible for Third-party Portal and Partner Site audits to ensure that the OmniChannel experience is consistent throughout.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

REQUIREMENTS

• BS degree in marketing or related field required.
• 3+ years of e-commerce experience required.
• Proven working experience in digital marketing required.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics (e.g. Google Analytics, NetInsight,      Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g. DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement