Manager, GiltCity Integrated Marketing - 4+ Years Experience

Job Description

Company Description

Hudson’s Bay Company is one of the fastest-growing department store retailers in the world.  In North America, HBC’s leading banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH, Find @ Lord & Taylor, and Home Outfitters. In Europe, HBC’s banners include GALERIA Kaufhof (the largest department store group in Germany), Galeria INNO (Belgium’s only department store group), and Sportarena. At HBC we are a company of adventurers who explore uncharted territory, challenge convention, and work with imagination and fun.  

About Gilt

Gilt.com is an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences every day at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home decor; and unique activities in select cities and destinations. We believe that every day is an opportunity to inspire and be inspired.

Gilt City, the local lifestyle site from Gilt, offers fine dining experiences, luxury spa treatments, exclusive events and exciting retail offers that encourage members to love their city more. Headquartered in New York, Gilt City has a large nationwide membership and has local offices in Boston, Chicago, Los Angeles, Miami, San Francisco and Washington D.C. Our energetic team consists of motivated lifestyle experts who are passionate about providing unique experiences for Gilt City members all over the country.

Job Description:

Gilt Groupe is seeking a Manager to lead Gilt City marketing campaigns, seasonal big ideas/content and select external partner integrations (celebrities, advertising/media partners) to drive brand awareness, customer acquisition, traffic and revenue growth for Gilt City.

This individual will be responsible for delivering demand for Gilt City during key moments throughout the year by leveraging consumer insights to develop and execute multi-channel marketing plans; S/he will play a critical role in delivering measurable lifts to revenue (e.g. traffic, conversion, new customers) to help solidify Gilt City as an industry leader.

S/he must have the business depth to interface with Gilt and Gilt City executives and build successful relationships with partners across functions (e.g., Strategy & Planning, Sales, Creative, BD and Finance). Outstanding analytical and presentation skills and a strong eye for detail are required. S/he should be innovative, team-oriented, and an effective communicator, as well as have the desire to participate in a fast-paced environment with rapidly changing priorities. Passion for e-commerce and lifestyle marketing are a must.

This position reports to the Director of Integrated Marketing.

Responsibilities:
·        Defines seasonal priorities / big ideas to achieve overarching marketing strategy based on customer insights, business trends and prior campaign / tactic results

·        Plans and manages marketing activities designed to increase traffic, engagement, conversion, and meet/exceed annual revenue targets

·        Develops local and national customer acquisition strategies, including both online and offline tactics, in partnership with digital marketing channel teams and local marketing channel teams

·        Owns reporting and recapping approach, presenting performance recaps to key stakeholders for major campaigns / partnerships and generating actionable insights to inform future initiatives

·        Concepts and architects integrated campaign strategies to support key national accounts, major events and strategic partnerships; coordinate with cross-functional teams on execution (Merchandising, Acquisition, CRM, Social, Analytics, Creative, Editorial, Business Development, Public Relations, Legal and Tech)

·        Develops pitch decks for major partnerships by teaming with cross-functional stakeholders

·        Remains abreast of relevant market conditions and competitive trends; leverages insights to shape plans

Manages and mentors 1 Marketing Specialist with opportunity for growth as team grows

Qualifications

·  Minimum bachelor’s degree; MBA a plus

·        4+ years experience required; 2+ years in retail; 2+ years marketing/ecommerce; management consulting or banking experience a plus

·        Outstanding oral and written communication skills, as well as ability to problem-solve and conduct quantitative analyses

·        Strong Excel analytics and PowerPoint presentation development skills

·        Exceptional project management, organizational skills, and attention to detail

·        Strong entrepreneurial spirit and ability to thrive in a fast-paced and deadline-driven environment while managing multiple priorities with limited resources

·        Proven ability to lead and influence others to accomplish a goals

·        Understanding of retail KPIs and campaign performance metrics across online marketing channels including: Email, Mobile, Site, Paid (SEO/SEM/ Display/Affiliate), Social, and CRM

·        Experience in developing and executing strategic marketing plans

·        Ability to generate and quickly execute upon actionable recommendations based on syntheses and analyses of extensive data

·        Strong results-orientation, self-motivation, and high energy

·        Strong team-orientation and ability to collaborate with others in and outside of the business