Manager Consumer Insights & Analytics - The Underwear Group

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POSITION SUMMARY:

The Manager of Consumer Insights and Analytics will help the Strategy team develop long-term strategies to grow The Underwear Group and its businesses, and drive revenue and profit across the Group. He or she will report into the VP of Strategy and Business Development. He or she will support the President of The Underwear Group and her leadership team to achieve the strategic goals.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

The Manager of Consumer Insights and Analytics will be responsible for carrying out consumer research, developing consumer-driven strategic insights and making actionable recommendations to the business. Key responsibilities include:

Leverage data, advanced-analytics and consumer insights

Create a holistic approach to gathering information and taking action
Collect useful data inputs (including macro and competitive data, consumer behavior, digital marketing, social, etc.) and translate into strategic and actionable insights for the business
Implement analytical and visualization tools and processes to enable teams gain relevant insights

Conduct primary and secondary research for the brands

Design, read and interpret consumer research to inform product design and range planning
Implement robust online and in-store testing capabilities
Develop statistical models that predict economic success

Partner with cross-functional teams to drive aligned product strategy

Help introduce big product ideas that deliver on brand’s promise and fill need in the market
Influence Design, Technical Design and Marketing teams to create unified product strategies
Drive for data and insight-driven decision-making across functional teams (incl. Design & Merchandising)

Consult the business and define metrics of success

Provide insight-driven thought-leadership on how to grow and build TUG brands
Implement measureable tracking and reporting, holding cross-functional teams accountable
Share results and make fact-based decisions

QUALIFICATIONS & EXPERIENCE:

Experience:

≥5 years of experience in analytics and consumer research for business. Ideally with experience at leading strategy consulting firm or in consumer and apparel
Quantitative degree – Economics, Statistics, Computer Science, Data Science, MSc or PhD
Software familiarity
- Software for advanced statistical analysis, such as STATA, R, SPSS or MATLAB
- Visualization tools such as Tableau
- Tools for handling large interlinked datasets (merging sources etc), such as Alteryx
- Basic familiarity with relational databases (SQL)
- MS Excel and PowerPoint

Education: University degree, preferably quantitative – Economics, Statistics, Computer Science, Data Science, MSc or PhD

Skills:

Practical and technical aspects of consumer research design and analysis
Knowledge of statistics, econometrics, machine learning, simulation or related field
Understanding of consumer demand modeling
Ability to translate business needs into research agenda
Ability to translate statistical and analytical results into a clear, simple and actionable insights
Ability to synthesize across multiple insights from different sources and create a compelling story
Excellent interpersonal skills, strong verbal and written communications skills

It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.