LEAD COPYWRITER

ModCloth is an innovative, digitally native lifestyle brand committed to inspiring individual style and helping our community of customers be the best version of themselves. Our products are vintage inspired and feature feminine silhouettes and bright, colorful prints. ModCloth designs and sells its own signature line of apparel in a full range of sizes, and curates a unique assortment of fashion from more than one hundred independent designers.

  ModCloth is more than just a pretty vintage dress.  We are a brand in a transformative growth phase and we are seeking category disrupting, visionary leaders who don't want to play by the typical retail book.  If you are an entrepreneurial spirit who thinks like a marketer and acts like an owner, we have a job for you.   A Lead copywriter oversees copy for all marketing materials, promotions, product and tech features, interface and navigational language, and other content throughout ModCloth experiences. They partner with members of Graphic Design, Marketing, Advertising, Merchandising, and Product to ensure that useful, usable, and on-brand copy is utilized in all outward-facing initiatives. This position reports to the Brand Design Director.     The ideal candidate will be an exceptional writer, highly knowledgeable of a diverse knowledge set of grammar and punctuation rules. They will also excel and managing, mentoring, distributing work tasks, A strong knowledge of and appreciation for the ModCloth brand is essential, as well as the ability to interest and excite the ModCloth customer with fresh and innovative copy. The ability to effectively and enthusiastically collaborate with multiple ModCloth teams is paramount.

High Level Responsibilities

• Ensure consistency and cohesiveness in ModCloth’s overall voice and tone, as well as setting and upholding ModCloth’s copywriting standards and guidelines.

Marketing Responsibilities

• Write, edit, and contribute to the strategy of all newsletters/emails, advertisements (including banner ads, affiliate newsletters, paid social, SEO, etc.), sales and promotions, homepage assets, site assets, landing page copy, and, special site experiences.

Blog Responsibilities

• Plan and manage monthly editorial calendar.
• Ideate and execute (i.e. project managing) blog content that supports monthly merch stories and key buys, as well as the MC lifestyle.
• Work with cross-functional teams to support their initiatives, and provide opportunity for their team members to build and grow skills as contributors.

Merch Writing Responsibilities

• Oversee adherence to brand voice, tone, and guidelines. Assist with writing/editing when needed. Make final calls on questionable names/sensitive topics

Requirements

• Understanding of and familiarity with the ModCloth brand
• Creative and innovative thinking skills
• Ability to develop and institute policy, strategy, and test plans
• Understanding of marketing fundamentals and strategy
• Ability to both work independently and be a supportive team-player and leader
• Exceptional written and oral communication skills
• Unwavering deadline-driven disposition
• Ability to self-motivate and track various projects at once
• 6-8 years experience working with consumer brands
• 2+ years lead/management experience
• BA in English, Communications, Journalism or equivalent