Implementation Analyst, Web Analytics - 1+ Years Experience

Job Description

Reporting to the Manager, Web Analytics, this person will primarily focus on driving business results through development and implementation of world class analytics to meet evolving business needs, with a focus on Mobile Apps. He/she will also support analysis and reporting for all of our digital properties, including site as well as apps.

Specific responsibilities include, but are not limited, to the following:

•This person will work with various teams including technical developers, marketing and merchandising to constantly improve the iOS and Android Apps (via issue remediation, new/existing features or reports). This process will involve developing drafting Data Layer requirements, liaising with Front End and Back End teams, QAing the resulting data in the Data Layer, connecting this to Adobe Analytics variables, QAing the resulting reports in the portal, and finally delivering preliminary analysis on new site features to involved teams.

•Own data governance in Adobe Analytics for Mobile Apps – this involves researching data issues, QAing using tools such as Charles/Fiddler to pinpoint the issue, and working with Engineering to solve the problem, and lastly keeping track of all reporting gaps in detailed logs for the entire company to access.

•Building out detailed technical documentation for the apps

•Build/maintain recurring reports across the websites and apps, and support ad-hoc requests across all digital properties.

Other Key Responsibilities:

•Keep up to date with mobile app measurement and implementation best practices, as well as industry research.

•Lead as-needed training on use of Adobe/Omniture SiteCatalyst.

  Qualifications

Requirements

•A bachelor’s degree, preferably in Business, Marketing or a quantitative field like Economics, Mathematics or Statistics.

•1+ years’ experience working with web analytics packages (e.g. Omniture, Coremetrics or Google Analytics)

•Experience in implementation or writing business requirements for a web analytics tool

•Proficiency with JavaScript and Jquery

•Experience with ticketing systems like JIRA

•Experience in client facing roles is a plus.

•Strong Microsoft Excel skills. Ability to code macros in VBA a plus.

•Proven ability to apply findings to business problems to lift revenue and profits.

Leadership Competencies

•Drive for Results - Pushes self to exceed goals and achieve breakthrough results. Recognizes the key actions necessary to achieve results, establishes and communicates the priorities to supervisor, demonstrates persistence in removing barriers to achieving results, and encourages others to do the same.