HEAD OF ECOMMERCE

JOB SUMMARY

We are seeking a strategic leader to design and execute our e-commerce strategy, drive revenue growth, and enhance the Web site customer experience. The ideal candidate will have a deep understanding of e-commerce trends, exceptional leadership skills, and a proven track record of driving successful online retail initiatives. Additionally, the executive will be part of the marketing leadership team and collaborate with cross-functional partners to execute the e-commerce strategy. This person will oversee P&L management, Web site content, UX, front and back-end development, analytics, and E-Commerce platform oversight.

RESPONSIBILITES

• E-Commerce Strategy
  • Develop and execute a comprehensive e-commerce strategy aligned with the company's overall business objectives.
  • Identify and capitalize on emerging e-commerce trends and technologies to maintain a competitive edge.
• Revenue Growth
  • Drive revenue growth through innovative online sales strategies, digital marketing initiatives, and strategic partnerships.
  • Set ambitious revenue targets and develop actionable plans to achieve and exceed them.
• Customer Experience
  • Oversee the enhancement of the online shopping experience, focusing on usability, personalization, and customer engagement.
  • Utilize customer data and analytics to optimize the user journey and increase customer retention.
• Digital Marketing and Branding
  • Lead digital marketing efforts, including SEO, SEM, social media, and email marketing, to drive traffic and conversions.
  • Work closely with the marketing team to ensure cohesive branding and messaging across all digital channels.
• Technology and Platform Management
  • Evaluate and select appropriate e-commerce platforms and technologies to support business goals.
  • Collaborate with IT and development teams to implement new features, functionalities, and integrations.
• Data Analytics and Insights
  • Utilize data analytics tools to gather insights into customer behavior, sales trends, and website performance.
  • Leverage data-driven insights to make informed decisions and optimize the e-commerce ecosystem.
• Team Leadership
  • Build and lead a high-performing e-commerce team, fostering a culture of innovation, collaboration, and excellence.
  • Provide mentorship, guidance, and professional development opportunities to team members.
• Partnerships and Vendor Management
  • Forge strategic partnerships with external vendors, agencies, and technology providers to enhance the e-commerce infrastructure.
  • Negotiate contracts, manage vendor relationships, and ensure deliverables are met on time and within budget.

QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• Minimum of 10+ years of experience in e-commerce, with at least 3 years in a senior leadership role.
• Proven track record of driving significant multi-million-dollar revenue growth through e-commerce channels.
• Deep understanding of e-commerce platforms, digital marketing, and customer experience optimization.
• Strong analytical skills and ability to translate data into actionable strategies.
• Exceptional leadership and communication skills, with the ability to inspire and motivate cross-functional teams.
• Strategic thinker with the ability to balance short-term goals with long-term vision.

SUCCESS FACTORS

• Ability to prioritize, manage deadlines, make decisions and problem solve.
• Ability to work in a fast-paced environment. Experience in consumer products or fashion is a plus.
• Ability to work well across multiple departments.
• Strong technical knowledge of Ecommerce platforms and systems.
• Strong planning and organizational skills. 
• Excellent interpersonal and communication skills. 
• Good communicator with excellent verbal and written communication skills.
• Knowledge and experience in online marketing techniques
• Highly organized and able to set priorities effectively and use the resources available