GRAPHIC DESIGNER - Ecommerce

KEY RESPONSIBILITIES:

• Lead the conception, design and execution of digital creative including: site refreshes (homepages, landing pages, shops, interactive features, microsites, special launches, etc.), site enhancements and tests (upgrades, navigation changes, updates to site architecture, etc.), email marketing, digital banners and ads, as well as partner sites and programs in the digital space.
• Continually push the creative to drive sales, build brand awareness, create buzz, grow followers and acquire new customers.
• Establish consistency across all customer touch points, with an omni-channel view on how customers interact with the brand.
• Collaborate with Creative Directors, Digital Marketing, Photo Producer and writers to develop and maintain a cohesive brand identity.
• Partner on creative initiatives big and small, bringing the brand to life on desktop, mobile and social.
• Partner with digital marketing and social teams to integrate content into commerce and leverage and maximize shared assets.
    

REQUIREMENTS:

• Digital experience with significant expertise in ecommerce implementation and maintenance.
• Strong portfolio that exemplifies a broad range of web design experience, online marketing strategies, user experience solutions, graphic and typographic finesse, and innovative thinking
• Deep understanding of ecommerce business, conventions, and desktop/mobile/responsive design strategies and executions
• Advanced level of experience with current design programs/software: Photoshop, Illustrator, InDesign.
• Experience with content management platforms and a working knowledge of HTML and CSS design. Knowledge of front end development a plus.
• Fashion ecommerce experience preferred.
• Excellent organizational skills and ability to manage multiple priorities.