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Job Title
EMAIL MARKETING SPECIALIST - Framingham, MA
Location
Framingham, Massachusetts
Country
United States
Region
Northeast
Position type
Freelance/Contract
Category
Retail
Job Function
eCommerce
Marketing/PR
Experience level
Entry Level
Mid to Senior Level

EMAIL MARKETING SPECIALIST - Framingham, MA

Adecco Creative is assisting our client, a well-known home and fashion retailer, in their search for a freelance Email Marketing Specialist. This role will be based in the client's Framingham, MA headquarters. The Email Marketing Specialist will assist in the development of all email marketing campaigns across the portfolio of brands to achieve brand goals and drive traffic, repeat visitation, cross sells and efficient ROI to the e-commerce sites.

Key Responsibilities

- Create, maintain and circulate the multi-banner and Loyalty email deployment calendar

- Work cross-functionally with Brand, Insights & Analytics, Site Management and Merchandising to support email execution, from briefing to final deployment

- Create campaign tracking links within web analytics tool

- Deliver final assets and data to the third party email service provider and set up email campaigns within the tool

- Work with the email service provider through all rounds of proofing, changes and final deployment

- Support the execution of A/B email testing

- Assist the Senior Email Marketing Specialists and Email Marketing Manager with the development of campaign segmentation

- Work with the email agency to stay on top of competitive email landscape and trends to make recommendations for campaign improvements

- Utilize third party email service provider and web analytics provider reporting tools to gather and analyze results

- Support the creation of daily, weekly and monthly email campaign results reports

If this sounds like you please apply! 

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