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Job Title
Greensboro, North Carolina
United States
Reference Number
Position type
Job Function
Sales / Lines Offered
Experience level
Mid to Senior Level
Mid to Senior Level (Management)


Job Description

This position leads the direction of new and emerging Accounts sales organization in building long term business relationships with key strategic customers. This position executes created wining sales strategies and collaborates with the Wrangler lifestyle business unit leaders to meet established goals and objectives, both short and long term for accounts that are strategic for the Wrangler brand.  This person is a high energy sales pro who can get new accounts up and growing and build teams to manage and grow these strategic accounts to targeted levels necessary to move into large account management.  It influences across functional areas to service key account requirements. Responsible for building sales competencies for teams across Mid-Tier, Department, Club, Off price and targeted strategic accounts.  This role has higher emphasis on sales than management and requires an entrepreneurial spirit that tries and executes new strategies needed to achieve success.

Key Responsibilities:

Key contact with targeted and developing strategic accounts.   

Leads Sales Teams.  Leads across Mid-Tier, Department, Club, Off price and targeted strategic accounts. Responsible for delivering new programs in new accounts and developing sales team expertise. 

Strategic Planning:  Executes business plans and strategic initiatives developed by the VP, Sales over short and long term. 

Account Relationships and Partnerships:  Provides expertise in communications, negotiation skills, and marketing and customer relations for key new and strategic accounts. Identifies growth opportunities for retailers and coordinates with internal teams to evaluate and develop and action plan to meet retailers’ growth goals. 

Sales Performance:  Responsible for sales performance and assesses performance versus plan.  Develops alternative plans if appropriate. 

Market Support:  Manage marketing communications support budgets, retailer support budgets and ensures adherence to MAP programs. 

Sales, Shipments and Inventory:  Manages accounts shipping forecasts and sales projections, as well as account inventory levels to achieve targeted sales, turn and in-stock % goals. 

Sales Operations:  Responsible for  influencing accounts’ replenishment styles and resolving account  logistics 

Issue Resolution:  Resolves logistical and operational issues affecting service to all accounts. 

Inventory Disposal:   Supports end of season disposal of inventory to maximize profitability.

Performance Metrics:

Overall Lifestyle Brand Units (LBU) goals relating to revenue, sales volume, inventory turn, internal and external margin mix, MAP adherence where applicable.

Key Relationships:

Wholesale, retail and .com accounts.  VPGMs of all lifestyle business units, Merchandising, Marketing, Product Development, Supply Chain, Finance, Strategy, Consumer Insight and Human Resources.  Additional relationships include but are not limited to other VF sourcing entities, outside vendors and contractors,


  • Four Year Degree or equivalent, business management preferred
  • 5+ years’ experience in sales/sales management marketing and general management, preferably in national apparel accounts
  • Proven track record of opening and growing national accounts


  • Strong written and oral communication skills, including presentation skills
  • Creative thinking/evaluation skills
  • Ability to work in a team environment
  • Ability to multi-task
  • Strong influencer
  • Experienced presenter, including storytelling and account presentation
  • Strong and experience negotiator of contract terms and conditions