DIRECTOR OF ONLINE RETAIL

This is a very unique and exciting opportunity. The job is with an independent multifaceted full-service organization. Our client is responsible for not only ‘fashion’ go-to-market strategies,  but also product design, manufacturing and distribution on a global level.

Salary/Hourly Rate:  Open

Position Overview: The Director of Online Retail will be tasked with overseeing the build, management, marketing and optimization of our clients website and retail store, with the goal of making it a leading, global e-commerce platform for all of the brand’s ‘off the field’ offerings. Based in NYC and reporting into a partner of the company, not only will you lead all things related to the website but as part of management, you will also be responsible for putting together your own team and managing its growth as the platform scales.

Responsibilities:

• Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies
• Serve as a liaison and primary point of contact within the eCommerce organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives
• Develop and execute strategic and tactical business plans with other members of the cross functional team supporting the eCommerce strategy
• Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaign
• Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing
• Manage all aspects of web analytics related to eCommerce and communicate relevant information to executive leadership and cross-functional partners
• Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects
• Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions
• Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
• Provide expertise on current eCommerce industry best practices

Qualifications: 

• 7+ years managing websites, preferably with experience in apparel/retail/fashion
• Degree in Marketing with Online Marketing experience
• Strong understanding on best practices and the impact that these have on SEO, as well as marketing best practices that result in customer acquisition, retention and growth
• Managing and directing website Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, and Functionality efforts to positively impact eCommerce efforts
• Ability to specify technical changes to technical/development teams
• An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
• Experience with PPC - Management of Pay per click programs
• Backlinking: can demonstrate successful link building campaigns that result in the acquisition of large volumes of inbound, high quality links
• Experience with web analytics tools
• Experience using a CMS and an understanding of the impact they have on SEO
• Knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives

Education Requirements:

• B.A in field

Benefits:  Medical