DIRECTOR OF MARKETING AND BRANDING

Summary

Direct, organize, and manage the overall public relations, marketing, and branding function while maintaining cost strategies and corporate financial goals.

Essential Duties and Job Responsibilites:

• Responsible for the maintenance of current and development of new licensing, endorsement, and brand relationships
• Coordinate company resources in obtaining deal memos and contracts on targeted new licensing, endorsements, and brand agreements
• Plan, develop, and implement public relations strategies to build, maintain and manage the reputation of Idea Nuova
• Align all public relations efforts to develop profitable business opportunities
• Effectively utilize the media sectors (e.g. product placement/mentions) to build awareness and interest in Idea Nuova and its products
• Plan and organize public oriented events including but not limited to press conferences, exhibitions, open days, product reviews, and press tours. Devise and coordinator photo opportunities.
• Develop and implement internet and social media strategy to increase market awareness of Idea Nuova’s products
• Research, write, and distribute press release to targeted media
• Liaison with and answer inquiries from media, individuals and other organizations
• Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs.
• Collect and analyze media coverage data to aid management in decision making
• All other duties assigned by the immediate supervisor