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MaxMara logo
Organization
Job Title
DIRECTOR OF MARKETING & MEDIA RELATIONS
Location
New York, New York
Country
United States
Region
NY Metro
Position type
Permanent
Category
Apparel
Retail
Job Function
Marketing/PR

DIRECTOR OF MARKETING & MEDIA RELATIONS

REPORTS TO:  Senior Vice President of Marketing & Communications

RESPONSIBILITIES:

Direct Mail, Print Production, and Online-

  • Manage direct mail budget for the retail divisions of Max Mara and Marina Rinaldi.
  • Provide support for Max Mara Retail stores with print & online needs for Events & Promotions
  • Manage production and mailing of seasonal sale cards
  • Manage the production of all envelopes and additional collateral not provided by Italy for Max Mara Retail stores
  • Develop collateral with Italy based on specific needs and requests from all divisions
  • Create copy for print collateral and eblasts
  • Determine the client criteria for each mailing, review the criteria with related head of retail
  • Develop and execute online strategy for Max Mara
  • Work with VP & PR team to develop and maintain Facebook content calendar
  • Post on daily basis any current news, editorials, upcoming events on official Max Mara Facebook page and manage content on the page
  • Continue to do competitive research on other luxury brand Facebook pages
  • Develop CRM initiatives, implement and track results

Advertising-

  • Manage the planning and execution of added value programs based on national and regional advertising commitments for Max Mara
  • negotiate both national and regional positions
  • negotiate rates, positions and plan regional media for both weekend MaxMara and MaxMara
  • negotiate rates,  positions and plan for Canadian markets
  • negotiate rates and positions for the Mexico media plan
  • facilitate creative for all national regional Canadian and Mexican titles

REQUIRED SKILLS/EDUCATION:

  • Highly proficient on Microsoft Word and PowerPoint
  • Pro-active, organized and well spoken
  • Able to work in a fast paced and often hectic environment

Max Mara is an Equal Opportunity Employer. M/F/D/V

 

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