DIRECTOR OF MARKETING & MEDIA RELATIONS

REPORTS TO:  Senior Vice President of Marketing & Communications

RESPONSIBILITIES:

Direct Mail, Print Production, and Online-

• Manage direct mail budget for the retail divisions of Max Mara and Marina Rinaldi.
• Provide support for Max Mara Retail stores with print & online needs for Events & Promotions
• Manage production and mailing of seasonal sale cards
• Manage the production of all envelopes and additional collateral not provided by Italy for Max Mara Retail stores
• Develop collateral with Italy based on specific needs and requests from all divisions
• Create copy for print collateral and eblasts
• Determine the client criteria for each mailing, review the criteria with related head of retail
• Develop and execute online strategy for Max Mara
• Work with VP & PR team to develop and maintain Facebook content calendar
• Post on daily basis any current news, editorials, upcoming events on official Max Mara Facebook page and manage content on the page
• Continue to do competitive research on other luxury brand Facebook pages
• Develop CRM initiatives, implement and track results

Advertising-

• Manage the planning and execution of added value programs based on national and regional advertising commitments for Max Mara

• negotiate both national and regional positions
• negotiate rates, positions and plan regional media for both weekend MaxMara and MaxMara
• negotiate rates,  positions and plan for Canadian markets
• negotiate rates and positions for the Mexico media plan
• facilitate creative for all national regional Canadian and Mexican titles

REQUIRED SKILLS/EDUCATION:

• Highly proficient on Microsoft Word and PowerPoint
• Pro-active, organized and well spoken
• Able to work in a fast paced and often hectic environment

Max Mara is an Equal Opportunity Employer. M/F/D/V