Director, Brand Management - Fine Menswear Fashion

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

• Lead overall planning, management and measurement of seasonal marketing plans & promotions, including message by channel to ensure business and brand objectives are met.
• Delivers seasonal strategic briefs that are rooted in customer insight, market trends, brand positioning with clearly defined objectives and measurable goals.
• Creates marketing blueprint to showcase messages, provide detailed information to inform other marketing partners and ensure product
• Drives product messages for all marketing partners: define messages with merchandising and design.
• Leads strategic discussions with merchandizing and inventory management to align to the right product messages that deliver against business, brand & consumer needs.
• Ensures that business priorities and product investments are aligned with marketing investment and activities.
• Leads strategic discussions with merchandizing and inventory management to align to the right product messages that deliver against business, brand & consumer needs.
• Drives the seasonal planning, timing and integration
• Influences creative integration across channels and across brand as appropriate.

REQUIREMENTS

• Strong business acumen, analytic skills and understanding of financial and retail business diagnostics
• Strategic agility and strong planning orientation, with ability to clearly articulate inspiring plans
• Passion for retail and for the agility required in a fast-paced retail environment
• Experience in integration of marketing messages across multiple channels, with the ability to pull cross-functional teams together to finalize marketing plans.
• Ability to coordinate, leverage and socialize consumer insight, and identify appropriate metrics for measurement of initiatives
• Knowledgeable about multiple marketing disciplines
• Skilled in establishing relationships with cross-functional partners throughout an organization and ability to navigate across levels and functions.
• Ability to work motivate and inspire creative teams with an appreciation for creative consistency
• Financial proficiency in retail metrics and experience developing and managing budgets
• Ability to manage conflicting points of view and arrive quickly at a solution that is in the best interests of the brand/business
• Results-orientated, and able to deal with ambiguity.
• Strong oral and written communication skills.
• An innovator who has experience in building integrated marketing programs and who can be known to take risks and think of bold ideas.
• Minimum education of a Bachelors degree, MBA preferred but not required.
• 5-7 years of brand management, consumer or retail marketing experience, preferably in retail, consumer packaged goods or cosmetics