DIGITAL MARKETING + SOCIAL MEDIA AND PR DIRECTOR
We are seeking an experienced Marketing person steeped in the fashion industry bringing excellent writing skills, depth of knowledge in social media, brand voice, and story-telling. We would look for someone who monitors market trends and competition and who can oversee advertising and marketing activities to ensure the right message.
- Workcross-functionally across brand, social, digital, retail, VM, and creative marketing for all platforms to include ecommerce, wholesale, and retail partners.
- Plan and manage media production budgets and campaign content and own paid, earned and owned media space.
- Be responsible for strategic planning to deliver social growth, engagement, and new customer acquisition making recommendations to the business for new opportunities.
- Ensure all content published on social platforms is relevant and engaging for the audience driving high level of virility, shareability, and conversation.
- Develop social content strategies to support key product initiatives and weekly content plan including relationships with influencers and bloggers.
- Deliver innovation with social platforms, such as Google and Spotify, and be able to quantify metrics of successes and growth.