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Haddad Apparel logo
Organization
Job Title
DIGITAL Marketing Coordinator
Location
New York, New York
Country
United States
Region
NY Metro
Position type
Permanent
Category
Apparel
Retail
Job Function
eCommerce
Marketing / PR
Merchandiser
Experience level
Entry Level
Education level
Bachelor's Degree

DIGITAL Marketing Coordinator

Reports To: Digital Manager

Direct Reports: None

Overview:

The Digital Marketing Coordinator will evaluate, strategize and optimize market opportunity as it relates to our brands to drive the business.

Key Accountabilities:

  • Review e-commerce partner sites to ensure all products are maximized in terms of:
    • Imagery (i.e., the most current live, whether or not additional footage is needed, etc.)
    • Copy (i.e. feature and benefits)
    • Search optimization both on retailer sites and google/Bing, etc.
    • Category navigation to ensure pages are showing on the first pages of browsing
    • Site assets to ensure maximization in terms of content and navigation
  • Coordinate receipt and execution of site assets with retailers
  • Perform competitive analysis to determine what other brands and retailers are doing that could present other opportunities
  • Review selling on a weekly basis to identify opportunities and/or challenges and work with sales team to address issues
  • Expedite implementation and maintenance of marketing initiative and A+ detail page content
  • Manage the installation of traffic drives to event and product pages
  • Deep dive into ingress points for content, focus on driving additional traffic
  • Special projects as assigned

Required Skills/Abilities/Education:

  • Bachelor’s Degree in Marketing, Fashion Merchandising or related field
  • 1-2 years of experience in Digital Marketing, Sales or Merchandising in the wholesale fashion industry
  • Excellent analytical, strategic thinking and communication skills
  • Proficient in Microsoft Office (knowledge of AS400 a plus)
  • Ability to be persuasive and work in a team
  • Self-starter with proven ability to work cross-functionally
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