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SMCP Group logo
Organization
Job Title
DIGITAL MARKETING & CUSTOMER RELATIONSHIP MANAGER
Location
New York, New York
Zip/Postal Code
10001
Country
United States
Region
NY Metro
Reference Number
2016-2265
Category
Retail
Job Function
Design - Graphic/Prints

DIGITAL MARKETING & CUSTOMER RELATIONSHIP MANAGER

Company Overview

SMCP North America, business unit of SMCP Group, lead the
development of Parisian brands Sandro and Maje in North America.
It directly operates 129 points of sales in the US and Canada,
and gathers about 450 staff.

With three distinct contemporary Parisian fashion brands, SMCP
is a global leading company in the accessible luxury sector. The
Group operates 1,176 points of sales and its brands are present
in 35 countries worldwide as of June 2016. Evelyne Chetrite and
Judith Milgrom founded Sandro and Maje in Paris, in 1984 and
1998 respectively and continue to provide creative direction for
the brands. Claudie Pierlot was also founded in 1984 by Madame
Claudie Pierlot, and acquired by the Group in 2009.


Job description

Primary Objective: This position is responsible for client
acquisition, engagement and retention by driving digital
marketing & CRM strategies and their execution in N. America.


EMAIL MARKETING

• Create, manage and execute newsletter calendar which includes
copy writing, creative brief, translation coordination,
sending briefs, tests, reporting.

• Manage email marketing strategy in conjunction with marketing
team to drive incremental revenue, consumer engagement, and
support retail, e-commerce and brand marketing goals.

• Oversee development, testing and launching of all emails to
ensure flawless execution and great customer experience.

• Develop customer acquisition strategies to increase size of
the CRM database and partner with marketing and retail to
execute

• Identify, negotiate and execute digital partnerships in
collaboration with Director and Marketing

• Directly manage email service provider.

• Monitor campaign performance in ‘real-time' and make
recommendations as needed

CRM DATABASE & ANALYTICS

• Develop deep insights about individual and aggregate customer
purchase and reading patterns, drivers and detractor by
analyzing and interpreting customer data, analyzing
individual customer service account records, direct contact
with segment customers, understanding the competitive
landscape

• Drive the calendaring, messaging, testing/optimization,
audience selection, and analysis/key insights for CRM
campaigns

• Concept and execute tests to improve business results

• Manage growth and overall health of customer database

• Own CRM KPI reporting

• Aggregate and analyze weekly reports and data from agencies
across all digital media channels (Display, SEM, SEO, Paid
Social, Affiliate and CSE)

• Leverage analytics tools and data to measure, analyze and
improve key KPI's across all digital properties and drive
optimizations

• Translate analytics into clear, concise presentations and data
visualizations

• Build a body of knowledge on program performance with the
objective of informing future decisions and investment

CUSTOMER SEGMENTATION, GRADUATION & RETENTION

• Drive understanding and targetability of key customer segments
that provide the foundation for CRM strategies

• Develop communications with targeted messaging and offers
valued by this segment

• Generating and using feedback from segment customers to
improve the customer experience and our value proposition

• Publicizing (aka ‘marketing') premier services for qualifying
customers

• Developing and executing strategies and tactics to foster
customer “graduation” or “promotion” into this segment

• Developing and implementing programs and tactics to win-back
segment customers

• Building seamless customer experience across this role and
Customer Service

• Acting as customer champion and advocate


Profile

Education/Experience:

• Bachelor's degree

• At least 5 years of related experience and/or study

• Strong computer graphics and rendering skills

• Must be highly proficient in Adobe Creative Suite (InDesign,
Photoshop) and well-versed in the knowledge of other
preferred creative software

• Must have experience with spatial awareness and interior
design (3D design)

• Must have experience developing and sourcing special windows

• Must have elevated taste level and experience working at a
designer brand

• Must have strong awareness of fashion and industry trends and
an ability to bring most forward ideas to the table

• Experience training/working with retail teams

Special Skills:

• Foreign Languages, a plus

Personal Characteristics:

• Highly motivated, self-starting individual & strategic thinker

• Must be hands on and enjoy working in a highly creative and
entrepreneurial environment

• Strong interpersonal and communications skills (verbal and
written)

• Must be detail oriented, organized and flexible

• Must have strong multi-tasking skills and be able to work well
under pressure

• Demonstrate strong project management, team leadership and the
ability to deliver results

• Strong analytical skills

• Flexible and able to adapt to change within an evolving group

COMPANY OVERVIEW:

With four distinct contemporary French fashion brands, Sandro,
Maje, Claudie Pierlot and Sandro Homme, SMCP is a leading
company in the accessible luxury sector. SMCP directly operates
723 doors and its brands are present in 25 countries worldwide,
directly or through partnerships. Evelyne Chétrite and Judith
Milgrom founded Sandro and Maje in Paris, in 1984 and 1998
respectively and continue to provide creative direction for the
brands. Claudie Pierlot was also founded in 1984 by Madame
Claudie Pierlot, and acquired by the Group in 2009.Kohlberg
Kravis Roberts & Co. (KKR) acquired a majority stake of Group
SMCP in June 2013.


TO APPLY:

Online profiles are not being accepted for this company. Apply
directly using the link below.
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