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The Children's Place logo
Organization
Job Title
DIGITAL ANALYTICS MANAGER
Location
Secaucus, New Jersey
Country
United States
Region
NY Metro
Reference Number
2016-27859
Position type
Permanent
Category
Retail
Job Function
eCommerce
Information Technology
Marketing/PR
Project Management
Experience level
Mid to Senior Level (Management)
Education level
Bachelor's Degree

DIGITAL ANALYTICS MANAGER

Overview:

The Digital Analytics Manager will be responsible for supporting the company’s efforts to create a strong and advanced analytics team focusing on our customer. This position will leverage analytics across different channels to provide deeper insights for the organization on improving program effectiveness and support customer centricity. This position will be responsible for two main areas: 1.) monitoring, measuring, and reporting of digital metrics and 2.) supporting the continued enhancement of our technical infrastructure as it relates to digital analytics. This position will analyze data across different channels and programs including but not limited to search, display, site, mobile and app.

Responsibilities:

Key Accountabilities

• Develop and streamline digital reporting leveraging site as well as channel analytics (building out dashboards for different audiences)
• Develop trend analysis and insights from ecommerce performance reports
• Deliver recommendations to Marketing/E-commerce Team regarding promotions, banners, and improvements on the site/mobile/app for enhanced customer
experience and improved revenue stream
• Design, plan, and implement web analytics tools
• Support design, set up, and evaluate of hypotheses testing
• Execute ad hoc data analyses in response to business requests
• Take lead role in attribution as well as media mix analyses

Qualifications:

Education and Experience:

• Bachelor’s degree required; MBA preferred
• 5+ years of experience in digital analytics role or related field
• Retail experience preferred
• Agency experience preferred

Skills and Behaviors:

• High proficiency in Adobe Analytics
• Ability to analyze, interpret and develop insights from complex data structure
• Ability to manage external resources
• Proficient in SQL
• Excellent verbal and written communication skills
• Ability to communicate with individuals across all levels of the organization

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