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The Children's Place logo
Organization
Job Title
DIGITAL ANALYST
Location
Secaucus, New Jersey
Country
United States
Region
NY Metro
Reference Number
2017-28964
Position type
Permanent
Category
Retail
Job Function
Accounting / Finance
eCommerce
Marketing / PR
Experience level
Mid to Senior Level
Education level
Bachelor's Degree

DIGITAL ANALYST

 

Overview:

The Digital Analyst will be responsible for analyzing and identifying opportunities from digital and offline data sources including web behavior, marketing initiatives, A/B testing, and lift analysis, translating data into meaningful summaries and recommendations for leadership. This position will develop and monitor KPIs and identify opportunities to drive value for The Children’s Place.

Responsibilities:

• Conduct recurring web reporting to monitor and drive KPIs
• Proactively develop site performance reports and analysis such as segmentation analysis; highlight observations and business context to deliver actionable
recommendations to business leads, not just data
• Perform short-term and ad hoc analyses
• Translate business requirements into a Solution Design Document used for implementation support, guidance, and documentation
• Participate in the design, set up, and evaluation of A/B and multivariate testing and site personalization
• Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor
• Provide insights to support senior management with decision making
• Complete and maintain distribution of web analytics reports including contextualization
• Develop and maintain relationship with partner organizations
• Experience with Tag management and recommendation engines

Qualifications:

Education and Experience:
• Bachelor’s degree in business, finance, economics, statistics, or related field
• 3+ years of related experience
• Experience in retail industry strongly preferred
• Experience with tag management systems (DTM), Test and Target, Recommendations and Adobe implementation is required
Knowledge of Omniture and Google Analytics is a must


Skills and Behaviors:
• SQL, SAS and/or Tableau a plus
• Advanced financial and statistical modeling skills a plus
• Expert proficiency in web analytics tools including Omniture and Google Analytics
• Strong business acumen and ability to present to senior management
• Strong quality assurance skills
• Must be detailed oriented with logical problem solving skills
• Outstanding organizational skills and dedication to quality and integrity
• Clear understanding of basic financial, statistical, and economic concepts
• Ability to work collaboratively acting as a subject matter expert within a team environment to help define and meet measurement criteria and goals
• Must be a self-motivator and enjoy sifting through large amounts of data
• Ability to contribute effectively in a fast paced environment with limited supervision
• Excellent verbal and written communication skills

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