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The Children's Place logo
Organization
Job Title
CRM MANAGER
Location
Secaucus, New Jersey
Country
United States
Region
NY Metro
Reference Number
2017-28811
Position type
Permanent
Category
Retail
Job Function
Information Technology
Marketing / PR
Project Management
Experience level
Mid to Senior Level (Management)
Education level
Bachelor's Degree

CRM MANAGER

Overview:

The Manager, CRM will be responsible for the development, maintenance and optimization of the CRM database system and applications to serve the needs of the business.

Responsibilities:
  • Manage  the design, development and maintenance of CRM database and campaign management tools
  • Partner with CRM development team to plan, coordinate and integrate data model changes within CRM landscape in order to meet business requirements
  • Responsible for data architecture solution design – both in establishing new functional areas, management of existing structure and evolution of CRM platform
  • Active ownership of the CRM data environment to ensure optimized and sustainable platform
  • Establish and apply data design development standards and governance guidelines
  • Ensure all aspects of data model are clearly documented for both business and technical and necessary documentation requirements are embedded in change processes.
  • Partner with leadership team, cross-functional and vendor partners to ensure systemic optimization for data hygiene, analytics, segmentation and customer insight and understanding
  • Partner with the database analysis team to create and maintain appropriate CRM metrics, reports, and segmentation metrics
  • Partner with key stakeholders across multiple functional areas to understand business needs and requirements, identify issues and risks, suggest mitigation strategies, recommend best practice solutions, build consensus, obtain buy in/sign off and communicate regular status updates
  • Analyze, scope, architect, support development, support testing, and deliver integrated, scalable CRM solutions aligned with high-level corporate objectives while working within the constraints of legacy systems and quickly changing business processes
  • Identify appropriate data sources and effectively architect and develop solutions that will meet business requirements.
  • Partner with ESP to integrate new email data requirements with CRM database
  • Conduct technical reviews and walkthrus of system design documentation with IT management and CRM developers
  • Develop and regulate best practices and standards for enterprise data integration with CRM database
  • Manage team of CRM developers to provide support and accomplish company initiatives around customer database analytics and reporting
Qualifications:

Education and Experience:

  • Bachelor’s Degree in Computer Science, Information Systems or related course of study required or equivalent work experience
  • 7-10  years of progressive IT professional experience
  • 5-7 years’ experience as data architect with excellent track record
  • Extensive knowledge of data architecture, database design, data model and data warehouse design considerations
  • Well versed in advance SQL and PL/SQL
  • Excellent understanding of data integration tools (ETL)
  • Previous exposure to CRM systems and activities
  • Previous retail experience is a plus
  • Experience with Netezza and DB2 is a plus
  • Experience with BI Tools like Cognos, Tableau is a plus

Skills and Behaviors:

  • Ability to balance strategic thinking with systemic expertise and understanding, as well as tactical implementation
  • Must have keen ability to thrive in a fast-paced, dynamic environment with shifting priorities
  • Excellent verbal and written communication and interpersonal skills
  • Ability to work effectively will people at various levels throughout the organization
  • Must work well under pressure, grasp new ideas quickly and think outside the box
  • Ability to work independently with minimum supervision
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