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Organization
Job Title
CONSUMER ENGAGEMENT ANALYTICS, MANAGER
Location
New York, New York
Country
United States
Region
NY Metro
Reference Number
86843
Position type
Permanent
Category
Retail
Job Function
Marketing / PR
Experience level
Mid to Senior Level

CONSUMER ENGAGEMENT ANALYTICS, MANAGER

 

Responsibilities: Iconic Beaut/Skincare Brand

  • Drive data strategy supporting key strategic brand initiatives with data insights and opportunities
  • Review and synthesize data to tell a strong consumer story and identify business building opportunities, turning data results into a compelling story in partnership with senior leaders and key stakeholders
  • Interpret data, analyze results using statistical techniques and provide ongoing reports
  • Identify, analyze and interpret trends or patterns in complex data from multiple sources
  • Develop a picture of the consumer leveraging data from online and offline data sources.
  • Develop and maintain ongoing reporting to be delivered to the various brand stakeholders.
  • Partner with key departments such as Social Media, E-commerce, brand marketing, CRM and Media in order to leverage data opportunities to drive incremental sales, conversion and consumer lifetime value.

 

Requirements:

  • Strong working knowledge of Adobe Analytics or Google Analytics: other third party solutions such as Social Bakers, Synthesio, Tribe Dynamics are a plus
  • Strong quantitative analysis skills and advanced Excel skills
  • Working knowledge of data visualization tools, such as Tableau
  • Technical expertise regarding data mining, media analysis and segmentation techniques

Qualifications

Education and Experience:

  • 5 years of experience with web and consumer analytics
  • Experience with predictive modeling, SQL or R a plus
  • Experience with A/B testing solutions and attribution modeling a plus

 

JBCStyle is the leading full-service search firm owning the niche industry of fashion recruitment. Our expertise is in corporate and retail roles worldwide.

Follow along on LinkedInFacebookTwitterInstagram and Glassdoor for more updates! 

 

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