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Michael Kors logo
Organization
Job Title
Associate Director, Marketing
Location
Headquarters, New York
Country
United States
Region
NY Metro
Reference Number
R_710568
Position type
Permanent
Category
Accessories
Apparel
Beauty
Retail
Job Function
Marketing / PR

Associate Director, Marketing

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

 

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

 

 

Major Responsibilities include but are not limited to:

  • Drive development of Global Marketing Strategy and execution of 360 brand campaigns (ongoing/existing as well as finding new global opportunities)
    • Define strategy for each campaign and lead cross-functional teams (all Marketing channels, Visual Merchandising and Merchandising) to support to ensure cohesive brand message across all customer touch points, both online + in-store
    • Clearly articulate goal of each campaign (brand awareness, perception, traffic, sales, etc.)
  • Manage Seasonal Planning Process to ensure brand conveys a focused, holistic message across marketing channels to the customer each season
    • Align on business priorities with Senior Management + partner with each Business Unit to ensure delivery of business needs from marketing standpoint
    • Identify key product pushes + their unique selling proposition, with Merchandising + Fashion Office
    • Act as liaison between Business Units + Cross-Functional teams to develop a cohesive seasonal brief that supports business effectively. 
  • Act as key partner to Global Partners across North America, APAC, EMEA + LATAM markets, giving visibility + direction on global marketing strategy and supporting local needs
    • Communicate closely with global partners leading up to + during the season so they are clear on global seasonal marketing strategy, inclusive of timing + 360 campaigns
    • Partner with global partners on local strategy to amplify global seasonal campaign message
    • Review Seasonal Marketing Plans submitted by Global Partners that outline all marketing activities planned, ensuring it fits with the overall global marketing plan
  • Find untapped marketing opportunities to bring visibility to the brand in order to be contextually + culturally relevant as well as reach new customers
    • Explore partnerships, international holidays, and cultural events as a way to bring visibility to the brand
    • Partner with internal teams, such as Design, PR, Advertising, Social to explore new product ideas, contextually relevant campaigns + collaborations to bring newness to brand (ex. Fuji)
  • Oversee marketing support for all product licensee categories, including Fragrance, Eyewear, Watches and Smartwatches.
    • Ensure support across both Retail + Wholesale channels at a seasonal level as well as for any new product launches  
    • Manage any licensee local activations to ensure they are on brand + align with overall brand strategy
  • Other
  • Manage annual Global Brand Awareness Study
  • Manage team of three, and aid in their development + growth

 

 

We are an Equal Opportunity Employer M/D/F/V